Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык. Подчеркните случаи употребления степеней сравнения

1. Our model is the best on the world market at this price.

2. The equipment will be ready for shipment not later than 30 days of receipt of your order.

3. The A-25 model is as reliable as A-27 one.

 

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. We can offer a 6-month guarantee from the date of delivery.

2. You should make the appointment with the Sales Manager for Tuesday.

3. The letter of Credit must be opened as soon as possible.

4. You are to make tests of the machines not later than April.

 

Задание 4

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. They offered us the calculating machines on more favorable terms than before.

2. We will welcome your enquiries which will always receive our prompt and careful attention.

3. These leaflets illustrate and describe our range of motors as well as spare parts.

 

Задание 5

Перепишите, вставляя вместо точек нужные предлоги, и переведите предложения.

Bell& Co are interested … the model 25 machines. Mr. Smith, a representative … Bell& Co who deals … these goods … Belarusexport, got instructions to place an order … machines … the Belarusian company. … Monday Mr. Smith contacted the Belarusian company and … 2 o’clock … the afternoon he met Lavrov to discuss the terms …payment and delivery dates.

 

Задание 6

Перепишите,  переведите текст, ответьте на вопрос: What is advertising?

 Advertising and promotion

All the activities that go into the development of sales  can be grouped under the title promotion of sales. This promotion can use either direct or indirect methods. Every small firm owner should think about using some of the types of sales promotion. The direct promotion methods include: advertising, publicity, displays, special event sales, manufacturer’s aids, personal selling, and sales promotion campaigns. Among the indirect promotion methods there are public relations, customer relations, customer services, product styling and packaging, community goodwill.

Advertising can be defined as commercial messages to public designed to inform potential and established customers and to encourage sales for an advertiser. Publicity has always been described as advertising that is not paid for. Displays are a one-site method of sales promotion. Special events sales such as the firm’s anniversary, the president’s birthday, and the start of spring and fall seasons and so on are, of course, ideal for sales. Manufacturer’s aids are any form of assistance provided by manufacturer to small wholesales and retailers for promoting sales. Personal selling means all those activities and characteristics of the individual sales person which makes successful sales promotion campaigns are usually built around a central idea, and they may last a day or even several months. Customer relations build sales independently and also contribute to the total image of the firm. Satisfied, happy customers are the best forms of advertising and promotion.

 

Вариант 2

Задание 1

Перепишите и переведите условные предложения, подчеркните употребляемые в них формы глаголов, определите их видовременные формы

1. If you give us 60 days credit, we will accept your offer.

2. If our manager find some extra money, will you be prepared to train our specialists?

3. We can’t reach an agreement on this matter unless we solve financial problems.

 

Задание 2

Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык. Подчеркните случаи употребления степеней сравнения

1. Our competitors prices for such items are 20–30% lower than yours.

2. Mr. White looked through their latest catalogues closely.

3. Their price is not so high as we expected it to be.

 

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Now we can get down to discussing the commercial side of our transaction.

2. The tests of the equipment must be made next week.

3. You needn’t discuss the terms of delivery and payment any more.

4. May I have a contract form please?

Задание 4

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. I made an appointment for 10 o’clock on Wednesday.

2. Our catalogue gives detailed information on Model AB15.

3. The trading profit of the Company will be 113, 000 pounds, and the net profit will make 50, 295 pounds in this case.

 

Задание 5

Перепишите, вставляя вместо точек нужные предлоги, и переведите предложения.

One … the leading manufacturers … pumps … Canada produces a wide range … pumps … high capacity … car industry. This company produces 70 % … pumps … home industry and exports about 30 % … its products … different countries … the world.

Задание 6

Перепишите и переведите текст, ответьте на вопрос: What is market strategy?

Pricing Policies

The prices that any firm can charge for its merchandise are subject to many influences. Some or all of the following considerations may apply in a particular case: fair trade laws, competitor price policies, market strategy, manufacturers suggested prices, and seasonal nature of sales, elastic demand, price lining, and target return pricing. A word about each of these factors will introduce us to the total scene of setting prices. Fair trade laws allow the manufacturer to make agreements with dealers who retail the product on the price at which it can be sold to the public. Competitor prices on similar lines must be recognized when active competition exists between firms. Market strategy is policy of setting prices and quality in a range not served by competitors. Manufacturer suggested prices are designed by manufacturers to protect the quality image of their products and to protect profit margins for the individual retailer. Seasonal nature of sales can affect pricing policy by making it possible to alter prices with the high and low seasons of sales volume. Elastic demand suggests lower prices. Price lining is a policy of keeping  merchandise if fairly well-defined price ranges. Target return pricing involves adding a desired percentage return on investment or a specific dollar amount return to total fixed costs in setting retail prices. Initial prices on merchandise must cover all these items: markdowns, shortages, damaged merchandise, employee discounts, operating expenses, cost of goods sold, and profits.

 

B ариант 3

Задание 1

Перепишите и переведите условные предложения, подчеркните употребляемые в них формы глаголов, определите их видовременные формы

1. We won’t be able to solve this problem unless we consult the production manager of the plant.

2. If you don’t hurry, I’ll consult the financial manager.

3. If you agree to compare the  models, it will make your choice easier.

 

Задание 2

Перепишите предложения, содержащие разные формы сравнения, и переведите их на русский язык. Подчеркните случаи употребления степеней сравнения

1. The shipment of the equipment will start in the shortest possible time.

2. We would like to look into the matter more carefully before we give you our reply.

3. These machines are as expensive as that ones.

 

Задание 3

Перепишите предложения, подчеркните в каждом из них модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. You must send the Notification of Readiness to the Buyers immediately.

2. We’ll be able to begin the shipment of the equipment in November.

3. The customers are to be supplied with the first lot of goods not later than June this year.

4. We cannot promise prompt delivery since we have taken very large orders at the exhibition.

 

Задание 4

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. If your goods are of good quality and we receive an acceptable offer, we will place large orders with you.

2. The Company sells its goods to many countries.

3. They increased their turnover greatly and got higher profits.

 

Задание 5

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