HOW TO BE PERFECT IN BUSINESS COMMUNICATION.

 

Read the “Good Business Practice” and prepare a translation for your Russian partners.

 

GOOD BUSINESS PRACTICE .

 

A. Building the relationships

--- Be the first to say hello and introduce yourself to others.

--- Use your eye contact and smiling as your first contact with people.

--- Make an effort to remember people’s manes.

--- Be able to tell others what you do in a few short sentences.

--- Ask open questions (not questions that can be answered ‘Yes’ or ‘No’).

--- Encourage others to talk more by showing interest.

--- Respond positively to what they say.

--- Look for common interests, goals and experiences that you can talk about.

--- Be tolerant of other people’s beliefs if they differ from yours.

 

B. Good business relations

To develop a mutual understanding with your business partners, it will be important to devote some time to getting to know them through small talk and conversation.

--- Be aware of how important small talk is in the cultures you do business with.

--- If you find small talk difficult, prepare some topics before the meeting.

--- Avoid topics that could arouse strong feelings (e.g. politics, religion).

--- Prepare some questions; use open questions. (What? Where? How?)

--- Listen and respond to the other person – don’t talk too much.

--- Even if the meeting is difficult, always stay calm and polite.

--- After the meeting, say a warm goodbye and talk about the next contact.

 

 

Unit 3

 

REFRESH YOUR MEMORY (optional).

Open and closed questions.

 

Look at these conversational questions. Which are closed (can be answered with a simple “Yes” or “No”)? Which ones are open (more likely to lead to a longer response)?

1. Are you staying at this hotel?

2. What do you think of the hotel?

3. It’s very informal here, isn’t it?

4. Are you here on your own?

5. What are things like in your country?

6. What kind of business are you in?

7. Do you travel much in your job?

8. What do you like about traveling?

 

Ex.1. Read six short conversations between people who have just met at a conference and answer the questions:

1) What types of questions do people ask?

2) In which conversations do people ask open questions?

3) In which conversations do people responding sound interested and friendly?

 

Conversation 1.

A: Which company do you work for?

B: Oh, it’s just a small company. You probably haven’t heard of it.

Conversation 2.

A: Which talk are you going to this afternoon?

B: Oh, I’m going to one called ‘A merger of cultures’. It’s especially

interesting for me because my company’s recently merged with a

US company and we’re finding that there are quite a lot of differences

in the management style. 

A: Oh, really? How interesting! What kind of differences have you noticed?

Conversation 3.

A: I see from your badge that you’re on the Planning Committee.

B: Yes, I am.

A: And what does that committee do exactly?

B: Oh, just planning next year’s expenditure really.

Conversation 4.

A: Have you been to this conference before?

B: Oh, yes, several times. I think this one is one of the best, don’t you?

A: Well, actually, it’s my first conference but I’ll definitely be here next year

Conversation 5.

A: The food’s good, isn’t it?

B: Hmm. Yes, it is.

Unit 3

 

A: Do you know what those things are – the ones that look like little cakes?

B: They are fishcakes. They’re quite hot and spicy. Very nice if you like spicy food!

A: I’m not very keen on spicy food.

Conversation 6.

A: What kind of job are you in?

B: I’m a geologist. I work for a gold-mining company.

A: Gold mining!

B: Yes, I carry out surveys to find out where the best gold deposits are likely to be.

 

Ex.2. Rendy Hemp from the US is visiting a customer in Taiwan. He is talking to the Production Manager of a manufacturing plant in Taipei. Read the extract of their conversation and answer the question:

“What is wrong with what the production manager says?”

 

Manager:     Is this your first visit here?

Hemp:         No, in fact the first time I came was for a trade fair. We

began our East Asian operations here at the 2003 Exhibition.

Manager:     Shall we have a look around the plant before lunch?

 

a) What is wrong with what the production manager says?

The answer is that it breaks a “rule” of conversation. Generally, if you ask a question you should comment on the answer or ask a supplementary

question. Remember to use open questions and respond with interest.

 

(1) question

(2) answer

(3) comment

or

supplementary question

 

b) Now suggest a better version of the same conversation.

c) Compare your version with a model version given below.

 

Manager:     Is this your first visit here?

Hemp:         No, in fact the first time I came was for a trade fair. We

began our East Asian operations here at the 2003 Exhibition.

Manager:        Ah, yes, I remember the exhibition well. So it was very successful for you, wasn’t it?

Hemp:            Well, we made a lot of useful contracts, not least yourselves.

Manager:         Of course…. now, shall we have a look round the plant before lunch?

Unit 3

 

PRACTICE .

 

1. You are attending a welcome party on the first evening of a conference.

Start a conversation with at least three other people.

After a few minutes, stop the conversation and move on to someone new.

Remember to:

--- use open questions

--- respond with interest

--- use a polite phrase to move on

e.g. “You’ll have to excuse me a moment…..” ,

“It was good to meet you …..”

“I have to go now, but it was good talking to you ….”

 

 

2. Analysis. Answer the questions:

 

a) Were you able to think of suitable ways of starting a conversation?

b) Were you able to respond to questions?

c) How did your partner show interest?

d) Did you find it easy or difficult to move on to the next person?

 

 

3. Self-assessment. Think about your performance on the tasks. Were you able to:

 

start a conversation         yes                need more practice

make small talk              yes                need more practice

 

 

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