Text 5. Japan Airlines Group Reforms Corporate Organization Structure

The Japan Airlines Group (JAL) announced today that the new corporate organization structure, which aims to improve passenger experience, consolidate intermediary functions in order to improve productivity of the Group’s business practices, and to increase efficiency and competitiveness, will take effect from October 1, 2009. 

A brand new Customer Experience Division has been established to centralize the planning-functions involving the hardware, software and human-relation aspects of customer satisfaction. This division will lead the coordination between Passenger Marketing, Airport, and Cabin Attendants divisions, managing the analysis, planning, implementation and feedback stages in the process of maintaining and improving all aspects of customer service. It will set the basic policies and strategies in maximizing JAL’s value to customers, and coordinate closely with the Corporate Safety Division to forge a strong foundation for safe operations and customer satisfaction - the highest priorities of the JAL Group.

The restructure has also streamlined numerous intermediary functions within the organization in order to speed up decision-making processes that will strengthen the Group’s overall efficiency, as well as to minimize the backend and overhead costs which is a measure in line with JAL’s cost-reduction plans. Reorganizations were made to the Corporate Planning, Passenger Marketing, Cargo & Mail, Flight Operations, Engineering, Airports and Human Resource divisions, as well as the general administrative departments within each division. Subsequently, the number of function groups within the Company will be reduced by almost 25 percent.

In the continuous pursuit of higher efficiency and improvement in operational skills through shared-knowledge, the reorganization includes a merger of three of the Group’s 100%-owned subsidiaries that provide airport-related services - JAL Sky Services Co., Ltd, JALSky Tokyo Co., Ltd and JALWave Co., Ltd, forming the new company, JAL Sky Co., Ltd. This is in addition to the announced merger of JAL’s 4 aircraft-maintenance companies that will result in the new JAL Engineering Co., Ltd slated to start operations from October 2009. Another amalgamation of the 100% JAL-owned travel-related subsidiaries JALPAK Co., Ltd, JAL Sales Co., Ltd, JAL Sales Western Japan Co., Ltd, JAL Sales Kyushu Co., Ltd, and JAL Sales Hokkaido Co., Ltd. is aimed at strengthening the Group’s overall travel sales and planning capabilities.

With the clear objective of improving profitability and securing sustainable growth in the future, the JAL Group will continue reviewing its business model and implement necessary changes that will strengthen and rebuild its business foundations.

 

Exercise 3 6 . Find Ukrainian equivalents.

Intermediary function, to improve productivity, cost-reduction plans, function groups, operational skills, to provide airport-related services, overall travel sales, planning capabilities.

 

Exercise 37. Find English equivalents.

Вступати в дію, задоволення покупця, прискорювати процес прийняття рішення, постійний пошук, спільні знання, компанії з обслуговування літаків, покращення прибутковості, суттєве зростання.

 

Exercise 3 8 .  Answer the questions.

1. What is the aim of JAL announced recently? 2. What has a brand new Customs Experience Division been set for? 3. What are the highest priorities of the JAL group? 4. What divisions were reorganizations made to? 5. What are the mergers of JAL? 6. What are the future projects of JAL?

 

Exercise 3 9 . Name non-finite forms of the verbs and define their functions in the sentences.

 1. A brand new division has been established to centralize the planning-functions involving the hardware, software and human-relation aspects of customer satisfaction. 2. This division will lead the coordination between Passenger Marketing, Airport, and Cabin Attendants divisions, managing the analysis, planning, implementation and feedback stages in the process of maintaining and improving all aspects of customer service. 3. With the clear objective of improving profitability and securing sustainable growth in the future, the JAL Group will continue reviewing its business model.

 

Exercise 40 . Learn the following words and word combinations.

recurring pattern	– образ, що повторюється
aggregate	– об’єднувати; зосереджувати
intractable	– важкий для вирішення
underpinning	– основа, обґрунтування
commitment	– відповідальне ставлення; зацікавленість
retention	– збереження, утримання

 

Exercise 41 . Read, translate and give the gist of text 6.

 

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