Деловой ИНОСТРАННЫЙ ЯЗЫК (АНГЛИЙСКИЙ)

Деловой ИНОСТРАННЫЙ ЯЗЫК (АНГЛИЙСКИЙ)

Методические указания по изучению дисциплины и выполнению

контрольных работ для студентов заочной формы обучения

направления подготовки 39.03.01 Социология

Краснодар

2019

2. Содержание дисциплины « Деловой иностранный язык» и тематика разделов

Семестр 1

Раздел 1.

Тема: Учреждение международной компании.

Содержание:

1. Текст: Move over game boys.

2. Настоящее простое и длительное время.

3. Описание своих должностных обязанностей. Правила написания email.

4. Кейс-метод: Экспорт в Мексику.

Раздел 2.

Тема: Обработка данных.

Содержание:

1. Текст: No hiding place.

2. Способы выражения количества. Произношение целых и дробных чисел.

3. Проверка информации.

4. Кейс-метод: Покупка товаров через Интернет.

Раздел 3.

Тема: Деловой этикет.

Содержание:

1. Текст: Office workers ‘admit being rude’.

2. Способы выражения просьбы и предложения.

3. Фразы повседневной вежливости.

4. Кейс-метод: Проблема ‘жесткого руководителя’.

Раздел 4.

Тема: Создание имиджа.

Содержание:

1. Текст: Fashion’s favorite.

2. Степени сравнения прилагательных.

3. Описание различных продуктов.

4. Кейс-метод: Проблемы автомобильной компании Volkswagen.

Семестр 2

Раздел 5

Тема: Достижение корпоративного успеха.

Содержание:

1. Текст: Passion into profit.

2. Прошедшее простое время.

3. Сообщение о событиях в прошлом.

4. Кейс-метод: Производство органической пищи.

Раздел 6.

Тема: Необычные деловые проекты.

Содержание:

1. Текст: An elevator to space.

2. Модальные глаголы возможности.

3. Способы выражения предположения.

4. Кейс-метод: Создание венчурных компаний.

Раздел 7.

Тема: Перспективные вложения.

Содержание:

1. Текст: Arabia’s field of dream.

2. Связные словосочетания. Фразовые глаголы.

3. Назначение встречи.

4. Кейс-метод: Выбор местоположения для нового предприятия.

Раздел 8.

Тема: Трудоустройство.

Содержание:

1. Текст: The online job market.

2. Повелительное наклонение.

3. Объяснения и инструкции.

4. Кейс-метод: Выбор лучшего предложения работы.

Контрольные работы

Контрольная работа №1

Вариант 1

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

employment position application skills tariffs

1. They have sent me an _______ form.

2. If you improve your language _______, you will be able to get a better job.

3. The new factory has provided opportunities of _______ for local people.

4. These new import ______ make our products 50% more expensive.

5. Firms have to think carefully how to _____ their products; in other words to know which segment of the market they want to target.

2. Составьте предложения из частей А и В и переведите их на русский язык.

1. They are laying off 300 workers…..

2. She turned down the job offer…….

3. Rich retired people is the segment …….

4. We need a fresh marketing strategy if …….

5. One way of dealing with a competitor ……..

a ….. we are going to stay ahead of the competition.

b ….. that we should target!

c ….. because there aren’t enough orders.

d ….. is to take it over.

e ….. because it involved working shifts.

3. Прочтите и письменно переведите текст.

WHAT IS A MANAGER?

1. A number of different terms are often used instead of the term “manager”, including “director’’, “administrator” and “president”. The term “manager” is used more frequently in profit-making organizations, while the others are used more widely in government and non-profit organizations such as universities, hospitals and social work agencies.

2. So, whom do we call a “manager”?

In its broad meaning the term “manager” applies to the people who are responsible for making and carrying out decisions within a certain system. A personal manager directly supervises people in an organization.

Financial manager is a person who is responsible for finance. A sales manager is responsible for selling of goods. A marketing manager is responsible for promotion of products on the market.

3. Almost everything a manager does involves decision-making. When a problem exists a manager has to make a decision to solve it. In decision-making there is always some uncertainty and risk.

4. Management is a variety of specific activities. Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level, is characterized in terms of these general functions.

5. Managing is a responsible and hard job. There is a lot to be done and relatively little time to do it. In all types of organizations managerial efficiency depends on manager’s direct personal relationships, hard work on a variety of activities and preference for active tasks.

6. The amount of responsibility of any individual in a company depends on the position that he or she occupies in its hierarchy. Managers, for example, are responsible for leading the people directly under them, who are called subordinates. To do this successfully, they must use their authority, which is the right to take decisions and give orders. Managers often delegate authority. This means that employees at lower levels in the company hierarchy can use their initiative that is make decisions without asking their manager.

4. Письменно ответьте на вопросы к тексту.

1. What is the role of manager in an organization?

2. What activities is a production manager (financial manager, personnel manager, marketing manager) responsible for?

3. What is the difference between sales management and marketing management?

4. What does it mean“to delegate authority”?

Переведите следующие слова и словосочетания с английского языка на русский и выучите их.

1. personnel manager

2. financial manager

3. marketing manager

4. to supervise

5. profit-making organization

6. managerial

7. hierarchy

8. subordinate

9. authority

10. to delegate authority

Контрольная работа №1

Вариант 2

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

references official token quotas employee

1. Beatrice won the _______ of the month prize three times last year.

2. SVtech is a Swedish multinational whose _______ language is English.

3. If you give the cashier the _______ from this packet, you’ll get the next one at half-price.

4. Government _______ limit the import of luxury cars to just 200 each year.

5. They want two written _______; they suggest an employer and a teacher.

2. Составьте предложения из частей А и В и переведите их на русский язык.

1. She has set up her own …..

2. Don’t forget to put down …..

3. Unless we extend our product range…

4. Our range is looking tired, we need to…..

5. According to our sales figures, our rivals …

a….. are catching us up fast.

b….. come up with some new product ideas fast.

c….. import-export business.

d….. we won’t attract more customers.

e….. the names of two referees.

3. Прочтите и письменно переведите текст.

APPLICATION FORMS

1. The hardest part of recruiting, if you did a job description listing the skills needed, is in finding and hiring the right employee. You need some method of screening the applicants and selecting the best one for the position.

2. The application form is a tool, which you can use to make your tasks of interviewing and selection easier. The form should have blank spaces for all the facts you need as a basis for judging the applicants.

3. You will want a fairly complete application so you can get sufficient information. However, keep the form as simple as you can. The applicants are to fill out the application form before the interview. It makes an excellent starting point for the interview. It is also a written record of experience and former employer’s name and addresses.

4. When an applicant has had work experience, other references are not very important. However, if the level of work experience is limited, additional references may be obtained from former employers who can give objective information. Personal references are almost useless, as an applicant would only list people who have a kind word for them.

5. Employers use application forms most prolifically in the public sector to ensure there is a systematic way of comparing candidates. Anyone applying for jobs in local or central government organizations should expect to fill in an application form for every job applied for.

6. Additionally, many large commercial companies use standard job application forms because they can be processed much quicker than CVs, which tend to arrive in many formats. If a company is hiring candidates for a graduate programme, it may design an application form for this task with very specific questions. It’s also not unusual for a company to ask you to complete an application form, in addition to a CV.

7. Employers also use application forms to assess motivation and make a first pass at essential skills, including spelling, grammar and punctuation (hence why spell checking your application before you click send is so important).

4. Письменно ответьте на вопросы к тексту.

1. What should an application form be like?

2. What information should be requested in an application form?

3. Where can the additional references concerning the candidate’s former experience be obtained from?

4. What are the advantages of application forms over CVs?

5. What abilities can be assessed by using application forms?

Контрольная работа № 1

Вариант 3

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

training overpriced free trade overtime unemployment

1. I never buy clothes in that boutique. Everything is so expensive, and the quality isn’t high – I think the clothes are really _______.

2. My firm hopes to do more business abroad, so plans to introduce language _______ for all its staff.

3. Officially, she works thirty-five hours a week but sometimes with _______ she does as many as fifty.

4. People are worried about the rise in _______.

5. _______ is a very good idea in principle, but in practice we need protectionism to help domestic manufacturers to survive.

2. Составьте предложения из частей А и В и переведите их на русский язык.

Соедините начало и конец предложения. Переведите предложения на русский язык.

a. A

1. Should I fill in this form …..

2. If we want to penetrate the US, …..

3. They are trying to launch it by …..

4. We generally take on extra staff …..

5. Have you seen their catalogue? They’ve …..

b. B

a..…..projecting a sophisticated image.

b. ….. at Christmas when it’s busy.

c.…..brought out a vacuum cleaner just like ours!

d…..we’ll have to modify our strategy.

e…..by hand or should it be typed?

3. Прочтите и письменно переведите текст.

MANAGEMENT ACCOUNTING

1. Management Accounting is the process of producing accounts that arespecifically designed to serve the needs of the managers who are running a business. All companies are required by law to keep financial accounts in order to produce a record by which shareholders and creditors can judge the company. Firms also need to do day-to-day financial accounting to enable them to keep track of dealing with their customers and suppliers. But the nature of financial accounts is that they present historic information which, on its own, is not sufficient for those responsible for the day-to-day running of a company to do their jobs well.

2. Management accounts are derived from what are known as cost accounts. The function of these is to provide information that allows individual managers to monitor and control the operations for which they are responsible. The factors that cost accounts report on can be tailormade to whatever requirements a company has, but they usually focus on the following:

- the revenue and costs for which individual managers are responsible;

- the efficiency and productivity, effectiveness of processes for which a manager is responsible;

- the utilization of resources, such as building and labour.

3. The management accounts provide regular information on how different aspects of the business are performing in relation to what has been forecast in the budget. They should provide an explanation of why a variance has occurred; for example, whether the reason that the gross margin (profit) is less than forecast is because sales are down or costs are up, or a combination of both. They may also contain estimates and

forecasts, so that managers see what the position would be at the end of the financial year.

4. Management accounting is also crucial for planning (developing budgets, for example), for solving problems such as determining the least costly method of production, and for helping with difficult decisions such as the level a price should be set and the assessment of capital expenditure proposals or different methods of financing.

4. Письменно ответьте на вопросы r тексту.

1. What is the purpose of management accounting?

2. What are management accounts based on?

3. What information is provided by management accounts?

4. Where else can management accounting be also used?

Контрольная работа № 1

Вариант 4

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

freelance experience discounted prices mailshot

1. Nowadays many designers or information technology workers are _______; that is, they sell their work or services to different organization.

2. His academic qualifications are good but he doesn’t have any previous _______.

3. There was an excellent response to our last ______; we sent 3, 000 letters and got 400 replies.

4. Our next sales _______ will include a special discount of 20%.

5. I always go to the same supermarket because they often sell products at _______ – for example, you can often buy things for half price.

2. Составьте предложения из частей А и В и переведите их на русский язык.

1. Through clever marketing they …..

2. They’re hoping that the new managing director can …..

3. An advantage of euro is that you don’t need to order foreign …..

4. I’d like to know how much I have in my bank …..

5. Domestic manufacturers often complain that foreign competitors …..

a….. try to destroy them by dumping their goods at very low prices.

b….. currency or traveller’s cheques when travelling in most of Europe.

c….. turn the failing company around.

d….. turned working clothes into fashion items.

e….. account, please.

3. Прочтите и письменно переведите текст.

WHAT IS DELEGATION?

1. Delegation is the granting of authority and independence to another person to complete a project. It must be understood that with the authority to do a job, comes the responsibility to get it done. A benefit of good delegation is that it gives a manager the opportunity to spend more time on important work, which cannot be delegated.

2. For these reasons, delegating work and responsibility can be very beneficial for the company. But to be effective, delegation must be used with some caution. Before delegating a project, you, as a manager, must first answer two questions: 1) To whom should projects be delegated? 2) What kind and how much work and responsibility can be delegated to this person?

3. It is important to understand that delegation involves projects, which include significant decision making. If an employee is not given the responsibility to make decisions, it is not delegation. The assigning of routine and repetitive work does not bring the benefits which delegation can.

4. Work assignment, even though the employee is asked to perform a specific task as assigned, also has the potential to add to the positive climate – when it is fair and takes employee preferences into consideration.

This, obviously, is difficult to do all the time, but if employees are given as much of a voice in deciding who should receive non-regular work assignments, good ones as well as undesirable ones, then these assignments are likely to have a beneficial impact on morale.

5. Delegating work to an employee who is not ready to accept the responsibility can have two negative effects: 1) The job will not get done or not be completed on time. 2) The failures that result from ineffective delegation will have an understandably bad effect on the employee.

6. When delegating, it is good to always remember that effective delegation of work is not giving up all your authority. The delegate should have a fair amount of freedom, but the manager must retain some control. This will insure that the project is satisfactorily completed.

4. Письменно ответьте на вопросы к тексту.

1. What is delegation?

2. In what cases can delegation be beneficial?

3. What can be negative effects of delegating responsibility to a person who is not ready to accept it?

4. What will insure that the project is satisfactorily completed?

Контрольная работа № 1

Вариант 5

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

standard of service salary poor service campaign market research

1. Organizations which want to find out how the public perceive their products or services usually carry out some form of _______.

2. I always stay at the Ritz when I travel for business. The staff are really helpful and you have everything you need. The _______ is very high.

3. I think we should use local radio for our next advertising _______.

4. We stayed in a hotel in Vancouver but it was terrible. It had really ______; we asked Reception for coffee and waited for forty-five minutes!

5. The job offers a _______ of $125, 000 a year.

2. Составьте предложения из частей А и В и переведите их на русский язык.

1. What’s the dollar – euro exchange …..

2. Don’t worry if the bank is closed; there’s

a cash …..

3. When I travel on business, I always use a credit ….

4. Your bank …..

5. Not everyone shares her business …..

a….. vision for the development of the company.

b….. rate today, please?

c….. statement gives details of all the money going in

and out of your account.

d….. machine where you can take out some money.

e….. card to pay restaurant and hotel bills.

MARKETING MANAGEMENT

1.Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level is characterized in terms of these general functions.

2. Management is a variety of specific activities. Marketing management refers to a broad concept covering organization of production and sales of products, which is based on consumer requirements research. All companies try to look beyond their present situation and develop a longterm strategy to meet changing conditions in their industry. Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategies, planning marketing tactics and controlling marketing results.

3. Strategic planning includes defining the company’s long-term objectives as well as specific objectives, such as sales volume, market share, profitability and innovation, and deciding on financial, material and other resources necessary to achieve those objectives.

4. In problems of market selection and product planning one of the key concepts is that of the Product Life Cycle. That products pass through various stages between life and death (introduction – growth – maturity – decline), is hard to deny. Equally accepted is the understanding that a company should have products mix with representation in each of these stages. Companies can make far more effective marketing decisions if they take time to find out where each of their products stands in its life cycle.

5. As a managerial process, marketing is the way in which an organization determines its best opportunities in the marketplace. The marketing process is divided into a strategic and a tactical phase. The strategic phase has three components – segmentation, targeting, and positioning (STP). Segmentation is determining different groups of customers in the market. Targeting is choosing which groups of customers can be served effectively. Positioning is placing the company or brand in relation to competitors.

6. The marketing process includes designing and implementing various tactics, commonly referred to as the “4 Ps”: product, price, place (or distribution), and promotion.

4. Письменно ответьте на вопросы по тексту.

1. What is marketing management?

2. What is the Product Life Cycle and why it is considered one of the key concepts in marketing?

3. What is the strategic phase in a marketing process?

4. What is the tactical phase a marketing process?

Вариант 1

1. Задайте к предложению общий, специальный, альтернативный и разделительный вопросы, запишите их и письменно переведите.

The head office plans to send new materials and samples to all branches.

Business Correspondence

With the development of industry, technology, trade, and economic ties among the countries and ordinary people a great volume of business is done by mail. It is true that the telephone, telegraph, telex, e-mail and fax speed up transactions, but they also increase expenses to such an extent that practical businessman and economic people use these modern means of communication only for matters requiring immediate action or for messages which can be expressed briefly.

Business letters concern us in our daily living.

People write business letters in many situations: finalizing contracts, booking a seat in an airplane, reserving hotel accommodation, writing order-letters, letters of inquiry, claim letters (letters of complaint), cover letters, letters of confirmation and letters of guarantee.

A business letter, like a friendly or social letter, should make a favorable impression. In order that a letter may create this impression, it should be neatly written or typed, properly spaced on the page and correctly folded in the envelope.

The basic outline for a business letter is that of any letter: the heading, the inside address, the salutation, the body of the letter, the complimentary close and the signature. If you forget something you mean to say in the letter, put it in a PS at the bottom of the page.

Вариант 2

The turnover and net profit are increasing rapidly.

Вариант 3

A success in business depends on several factors.

Marketing and Advertising

Marketing is the creative process of satisfying customer needs first. The information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, i.e. how the price of your goods compares with other competitive products including those produced locally, local conditions, local trading customs and habits, what seasonal factors should be taken into account.

But in general marketing covers not only market research, but also planning the assortment of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing.

So marketing is a system of running all the business activities of a company with respect to coordinating supply and demand for the goods produced.

Marketing helps to coordinate the production and circulation of goods for the benefit of people and for covering all their needs.

Advertising is an important means of promoting goods and services. There are specialized firms dealing with advertising.

Different kinds of mass media – TV, radio, newspapers, magazines, and posters – are used for advertising goods. Special leaflets, booklets and other printed matter about goods may be distributed among potential buyers. Participation in fairs and exhibitions promotes goods as well.

Вариант 4

We’ll clarify some details during the talks tomorrow.

Job Search

A Jobclub is a place where unemployed people work at finding a job in a professional and systematic way. The first Jobclubs were opened in North America in 1984. Jobclubs take a positive stance: there is a job available for each person. Jobclubs provide people who are unemployed for 26 weeks or more with facilities to enable them to find the best possible job within the shortest time. Executive and Management Jobclubs are also available in some areas, which provide support for middle and senior managers. The Work Trials offer an employer a period of up to 15 days to observe the jobseeker within the workplace. They also give the jobseeker the opportunity to demonstrate their skills and experience to the employer.

Jobplan Workshops are to help people who have been out of work for 12 months or more and to back into work or training. Jobplan Workshops give priority access to education programmes. Контрольная работа языку № 2

Job Review Workshops help unemployed people who are looking to broaden their job search. These workshops are particularly suitable for people with professional, executive and managerial backgrounds. They are demanding for unemployed managers, professional and executives. Participants have the benefits of a computerized guidance system to help them select the most suitable jobs.

A CV (curriculum vitae) – the “story” of your working life – is essential if you’re applying for a new job or position within your own company. Some information might be given in your CV, some in your letter of application. There are no fixed rules about this: different companies have different practices.

Вариант 5

You have made some progress in the field of electronic industry.

Company Management

The management of the company is called the Board of Directors headed by the Chairman or the President. There is usually a Managing Director and in the case of big companies there may be several Joint Managing Directors.

A Manager in a company is the person who is head of a department – Sales, Export, Works (Production), Staff, etc. So there are Sales Managers, Export Managers, Works (Production) Managers, Staff Managers, etc.

A General Manager has managers, working under his control, and receivers his instructions from the Managing Director.

A limited company (public or private) has a Company Secretary whose duties are to arrange Director’s and shareholders’ meetings, prepare notices of these meetings, attend them and advise directors at board meetings on the legal, accounting and tax implications of any business, write reports. He or she supervises the working of the staff. The Company Secretary is the link between the company and the members, between the company and the staff and between the company and the public. The Company Secretary must be a properly qualified person and be able to fulfill his routine duties well. He /she is expected to be a part-lawyer, part-economist, part-administrator and part-accountant.

Usually businesses have their own financial managers who work with the banks. They negotiate terms of financial transactions, compare rates among competing financial institutions. Financial management begins with the creation of a financial plan. The plan includes timing and amount of funds and the inflow and outflow of money. The financial manager develops and controls the financial plan.

Деловой ИНОСТРАННЫЙ ЯЗЫК (АНГЛИЙСКИЙ)

Методические указания по изучению дисциплины и выполнению

контрольных работ для студентов заочной формы обучения

направления подготовки 39.03.01 Социология

Краснодар

2019

2. Содержание дисциплины « Деловой иностранный язык» и тематика разделов

Семестр 1

Раздел 1.

Тема: Учреждение международной компании.

Содержание:

1. Текст: Move over game boys.

2. Настоящее простое и длительное время.

3. Описание своих должностных обязанностей. Правила написания email.

4. Кейс-метод: Экспорт в Мексику.

Раздел 2.

Тема: Обработка данных.

Содержание:

1. Текст: No hiding place.

2. Способы выражения количества. Произношение целых и дробных чисел.

3. Проверка информации.

4. Кейс-метод: Покупка товаров через Интернет.

Раздел 3.

Тема: Деловой этикет.

Содержание:

1. Текст: Office workers ‘admit being rude’.

2. Способы выражения просьбы и предложения.

3. Фразы повседневной вежливости.

4. Кейс-метод: Проблема ‘жесткого руководителя’.

Раздел 4.

Тема: Создание имиджа.

Содержание:

1. Текст: Fashion’s favorite.

2. Степени сравнения прилагательных.

3. Описание различных продуктов.

4. Кейс-метод: Проблемы автомобильной компании Volkswagen.

Семестр 2

Раздел 5

Тема: Достижение корпоративного успеха.

Содержание:

1. Текст: Passion into profit.

2. Прошедшее простое время.

3. Сообщение о событиях в прошлом.

4. Кейс-метод: Производство органической пищи.

Раздел 6.

Тема: Необычные деловые проекты.

Содержание:

1. Текст: An elevator to space.

2. Модальные глаголы возможности.

3. Способы выражения предположения.

4. Кейс-метод: Создание венчурных компаний.

Раздел 7.

Тема: Перспективные вложения.

Содержание:

1. Текст: Arabia’s field of dream.

2. Связные словосочетания. Фразовые глаголы.

3. Назначение встречи.

4. Кейс-метод: Выбор местоположения для нового предприятия.

Раздел 8.

Тема: Трудоустройство.

Содержание:

1. Текст: The online job market.

2. Повелительное наклонение.

3. Объяснения и инструкции.

4. Кейс-метод: Выбор лучшего предложения работы.

Контрольные работы

Контрольная работа №1

Вариант 1

1. Заполните пропуски данными словами. Переведите предложения на русский язык.

employment position application skills tariffs

1. They have sent me an _______ form.

2. If you improve your language _______, you will be able to get a better job.

3. The new factory has provided opportunities of _______ for local people.

4. These new import ______ make our products 50% more expensive.

5. Firms have to think carefully how to _____ their products; in other words to know which segment of the market they want to target.

2. Составьте предложения из частей А и В и переведите их на русский язык.

1. They are laying off 300 workers…..

2. She turned down the job offer…….

3. Rich retired people is the segment …….

4. We need a fresh marketing strategy if …….

5. One way of dealing with a competitor ……..

a ….. we are going to stay ahead of the competition.

b ….. that we should target!

c ….. because there aren’t enough orders.

d ….. is to take it over.

e ….. because it involved working shifts.

3. Прочтите и письменно переведите текст.

WHAT IS A MANAGER?

2. So, whom do we call a “manager”?

Financial manager is a person who is responsible for finance. A sales manager is responsible for selling of goods. A marketing manager is responsible for promotion of products on the market.

3. Almost everything a manager does involves decision-making. When a problem exists a manager has to make a decision to solve it. In decision-making there is always some uncertainty and risk.

4. Письменно ответьте на вопросы к тексту.

1. What is the role of manager in an organization?

2. What activities is a production manager (financial manager, personnel manager, marketing manager) responsible for?

3. What is the difference between sales management and marketing management?

4. What does it mean“to delegate authority”?

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