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Архитектура Аудит Военная наука Иностранные языки Медицина Металлургия Метрология Образование Политология Производство Психология Стандартизация Технологии |
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Архитектура Аудит Военная наука Иностранные языки Медицина Металлургия Метрология Образование Политология Производство Психология Стандартизация Технологии |
Now you practice writing your own CV, covering and unsolicited letters, and a letter accepting the post.
MAKING PRESENTATIONS
‘The best way to sound like you know what you’re talking about is to know what you’re talking about.’ Author Unknown
Answer the questions.
Which of these suggestions do you agree with? To make an effective presentation, you should: 1. find out as much as possible about your audience. 2. introduce yourself (name, position, company). 3. start with a joke. 4. outline the structure of your talk. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 7. use clear visual aids. 8. summarise your main points.
3. A company boss is presenting his company to potential investors. The presenter does not follow the usual tips for presentations and irritates the investors. Match the tips 1 to 6 that the presenter does not follow with the audience’s reactions a) to f).
Study the information below about the main principles of a successful presentation. If you want your audience to understand your message, your language must be simple and clear. Use short words and short sentences. In general, talk about concrete facts rather than abstract ideas.
Most presentations are divided into 3 main parts (+ questions):
As a general rule in communication, repetition is valuable. In presentations, there is a golden rule about repetition: - say what you are going to say, - say it, - then say what you have just said.
Introduction The introduction is a very important - perhaps the most important - part of your presentation. This is the first impression that your audience has of you. You should use the introduction to: - welcome your audience, - introduce yourself, - introduce your subject, - outline the structure of your presentation, - give instructions about questions. The following table shows examples of language for each of these functions.
Body The body is the ‘real’ presentation. If the introduction was well prepared and delivered, you will now be ‘in control’. You will be relaxed and confident.
Remember these key points while delivering the body of your presentation: - do not hurry - be enthusiastic - give time on visuals - maintain eye contact - modulate your voice - look friendly - keep to your structure - use your notes - signpost throughout - remain polite when dealing with difficult questions You may find the following phases useful:
Language for using visuals
Conclusion Use the conclusion to: - sum up, - (give recommendations if appropriate), - thank your audience, - invite questions. The following table shows examples of language for each of these functions.
Handling questions It’s useful to re-word the question, as you can check that you have understood the question and you can give yourself some time to think of an answer. By asking the question again you also make sure that other people in the audience understand the question. - Thank you. So you would like further clarification on our strategy? - That’s an interesting question. How are we going to get voluntary redundancy? - Thank you for asking. What is our plan for next year?
After you have answered your question, check that the person who asked you is happy with the answer. - Does this answer your question? - Do you follow what I am saying? - I hope this explains the situation for you. - I hope this was what you wanted to hear! If you don’t know the answer to a question, say you don’t know. It’s better to admit to not knowing something than to guess and maybe get it wrong. You can say something like: - That’s an interesting question. I don’t actually know off the top of my head, but I’ll try to get back to you later with an answer. - I’m afraid I’m unable to answer that at the moment. Perhaps I can get back to you later. - Good question. I really don’t know! What do you think? - That’s a very good question. However, we don’t have any figures on that, so I can’t give you an accurate answer. - Unfortunately, I’m not the best person to answer that. |
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In other words, use the three parts of your presentation to reinforce your message. In the introduction, you tell your audience what your message is going to be. In the body, you tell your audience your real message. In the conclusion, you summarize what your message was.
The body should be well structured, divided up logically, with plenty of carefully spaced visuals.