Hotel “Perlyna Karpat” in famous mountain small town Slavskoe

You are offered to be located in one of two bedroom buildings in the room which coincides with your wishes. All the rooms have shower, toilet, TV, communication, blow-dryer, fridge, comfortable furniture.  

Yaremche SPA-hotel Яремче " Romantik SPA Hotel"

4- stars SPA - hotel " Romantik SPA Hotel" let you have a great rest in summer season in the mountains according to high level service. The hotel is located in beautiful part of Karpaty – sunny Yaremche.

Welcomings Kosov – hotel “Maetok Sokilske”

 

European level hotel “ Maetok Sokilske” is a great choice for comfortable summer rest, active entertainment and great conversation with mountain nature. It is located iint National parl “Guzulshina. ”

 

Guests may enjoy the following services: beautiful summerhouses, SPA (massage, pilling, sauna), billiard, rafting, paintball, playgrounds, kalian, colorful “kolyba” 

Bukovel hotel “ Fomich ”

Rooms are equipped with modern furniture, TV and telephone communications. Guests may enjoy free parking and Internet, sauna, sunny terrace near pool.   

 

Great Polyanitsa – hotel “ Medvezhy dvor ”

As you can see, there is a little competition. If you choose correct development strategy, flexible price policy and high service level, there is a possibility to develop own hotel business.

 

MARKITING PLAN

Marketing communication complex is directed on the target audience:

· Families with children

· Yound people

· corporate clients (big and middle companies, which want to organize different corporate events)

· Audience having separate interest

· Intermediary (tourist and training companies, event-agencies)

 

PR- strategy

№	Method
1.	Working with business, special and entertainment media Goals: • to establish relations with magazines •  to initiate free publications issue in form of articles, news notes about events having organized in t he complex; • to increase of awareness about hotel restaurant complex among all the target audience; • to create interest in visiting создание заинтересованности в посещении hotel restaurant complex among all the target audience • to form positive image of the complex
1.1.	PR-articles about complex opening
1.2.	Interview with chef/restaurant CEO
1.3.	Permanent video and photo materials giving to mass media regarding complex
2.	Organization of special events, promos: Goals • to create awareness in hotel restaurant complex among all the target audience; • to lure maximal visitors number
2.1.	Organization of special parties in restaurant Approximate schedule: • 31.12 – 01.01 – New Year • 06 – 07.01 – Christmas • 8 March • 01.04 – Fool day • Eastern • Troitsa • 24.08 – Independent day of Ukraine • 19.12 – St. Nickolay’s Day
2.2	Organizing of kids fets (clowns, kids theater)
3.	Organizing of special presentation: Goals: • to form contacts with potential partners, journalists • to sign agreement regarding the cooperation with tourist companies.
3.1.	Show-tour for tourist companies and event- agencies.
3.2.	Press-tours for mass media and restaurant critics invitation for dishes degustation

Marketing strategy

1.	External advertising: Goals • to lure passing people attention to the complex • to increase complex capacity/attendance
2.	Internal advertising: Goals • to form positive image; • to increase complex recognition; • to create guests complex loyalty
2.1.	Restaurant menu, folders for payment, business cards are made in one style
2.2.	Menu-holders on tables, banners with major or special propositions
2.3.	Flyer about each event
2.4.	Souvenirs on the table
2.5.	Hotel price list
3.	Radio advertising: Goals: • to create awareness of the complex among all the target audience; • to lure maximal visitors number
4.	TV advertising Goals: • to create awareness of the complex among all the target audience; • to lure maximal visitors number
5.	PUBLICITY MASS ADVERTISING: Goals •  to inform people about new events in complex, SPA-services, etc.   • to lure maximal visitors number
5.1	To distribute image advertising materials in boutiques. Cross-promotion might be used( to take boutiques material into to the complex)
6.	Internet-advertising: Goals: • to create awareness of the complex among all the target audience; • to lure maximal visitors number • to inform people about new events in complex, SPA-services, etc.
6.1.	Paid search in Internet-portals
6.2.	Hotel restaurant complex Web-site
7.	Advertising in special publications: Goals • to create awareness of the complex among all the target audience;

Sales promotion

1.	Price promotion: Goals: • to lure maximal visitors number • to increase bill size • to create guests complex loyalty
1.1.	Discounts for permanent clients (discount cards 5%, 10%, 15%)
1.2.	Discounts by table order, rooms through Internet and web-site
1.3.	Discounts for corporate clients  if complex order is made: conference hall rent + banquet+ hotel living
2.	Goods promotion:
2.1.	Free chefs specialty degustation
2.2.	Present from chef

Direct-marketing

1.	Direct-mail Goals: • to establish relations with potential partners: • to sign agreement regarding the cooperation with tourist companies.
1.1.	Addressed mailing regarding cooperation proposition with tourist and trainings companies, event-agencies Пакет предложения – фирмовый конверт, диск с презентацией комплекса, визитка, коммерческое предложение.
2.	Sms- mailing Goals: • to inform people about new events in complex, SPA-services, etc. • to lure maximal visitors number
2.1.	Sms with special propositions, for example, например, show sms in complex and get discount

My experience shows that resort complex exploitation needs peculiar knowledge in marketing and management. In this business the following aspects are important:  

- Complex positioning

- Service quality and quantity

- High quality service

- room cost whish is based on the complex uniqueness  and providing services.

 

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