Per cent is always in the singular (e.g. 55 per cent).

Read and translate the text.

The Lanes invited Mr. Jones, a senior partner of a consulting firm, to do some market research for them. This is a part of his report presented to the management of the company: "…the most sensible thing to do is to concentrate on the domestic market. Toy market is active at the moment and will be constantly rising till Christmas. Lane and Sons stands a good chance of increasing sales if your company comes up with toy which has a completely new image and a good processor, making it "highly intellectual". Lane and Sons should get this product into the market as soon as possible because of the larger companies which can afford extensive research and development and produce a similar product thus making the competition harder. Your company stands at 1% of market share now but it will increase its market share and reach 7% by the end of the year. It's going to be the first step on your way to capturing the market."

 

Look at the table and answer the questions.

Company	Market share
Lane and Sons Hasbro Mattel Rainbow Toys Playskool Fisher Price Toys Good Time Toys Blue Bird	1% 20% 9% 22% 30% 8% 6% 4%

1. Which company has the largest market share?

2. Which company has the lowest market share?

3. Is there sufficient competition on the toy market at the moment?

 

Look at the table of the shopping-trolley (cart) market and answer the questions.

 

Company	Market share
Dennison KW marketeer Leifheit	15% 75% 10%

 

1. Would you call the competition on the shopping-trolley market sufficient?

2. Which of these companies has captured the market?

 

Read the text and draw a graph which represents the performance of Kangaroo.

At an annual meeting of the Board of directors of the shoeproducing company Kangaroo the marketing manager Mr. Brown makes a speech:"… Ladies and gentlemen, I'd like to say a few words about our activities on foreign markets. As you know, in France our market share was 5% in 1992. Within the next two years there were no dramatic changes and in 1994 we reached 8%. The projected figures are more than encouraging. The estimated percentage for 1996 is 10%".

6.
Make up 6 sentences using the words from the columns 1,2,3.

1	2	3
Eagles Publishing Company   Barnard and Bred   Newman and Son	should get   can afford   must concentrate   may increase	a new English-Russian dictionary into the market   on the domestic market   extensive research and development   its market share

Read the text and fill in the table.

Common Market.

In 2002 The European Common Market has 45 years of his history behind it. The organization established by 6 countries (France, Spain, Holland, west Germany, Belgium and Italy) has grown to 18 member states. Few more countries would like to join the Common Market.

It is a fact of modern life that some trade, economic, social, technological projects would not be possible without international cooperation.

In the EC countries there are no trade barriers. The capital and the goods flow freely. Besides their national currencies the member states have the common currency called EURO.

 

EC member state	capital	Language, people
1. Belgium 2. 3. 4. 5. …	Brussels	French, Flemish

What are advantages of being a member state of EC?

 

Your own business.

Your factory produces modular country houses. These are houses whose walls, floors, roof, ceilings, heating and plumbing systems are assembled in the factory.

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