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RETAILER AND WHOLESALER.

A wholesale dealer acquires the merchandise directly from the industry. A wholesale dealer usually has a department store with plenty of storage space and an office with employees to transact the purchase of the goods along with their subsequent sale. They make offers and receive orders, they write bills and receipts, constantly control storehouse supplies and take care of timely delivery of goods.

Wholesale dealers often have sales representatives or travelling sales people which visit clientele of retail dealers, give them advice about the purchase of old and new merchandise. A wholesale dealer should have a lot of money since it is customary that he has to pay his supplies in advance while his customers are allowed a 2 or 3 months credit limit.

A retail dealer needs neither so much storage space nor so much money. Therefore his profit is not so high. He needs an attractive shop where his merchandise is exhibited so that the customers become anxious to buy. And the service should be fast and friendly. Certainly he has to have enough supply in order not to disappoint And lose his customers. If he has very little storage space, he can purchase merchandise from a certain wholesaler or from one of “Cash and Carry” shops. In this case he does not need to order the goods in advance. He can take them away immediately. The prices are reasonable. Certainly he can buy nothing on credit, but must pay in cash.

 

2. Выберите правильный ответ в соответствии с содержанием текста.

 

1. __________dealers purchase their goods from _______________.

a) sales people/ retailer b) wholesaler/ representatives                  c) retail/wholesaler

 

2. A wholesale dealer needs a lot of _____________.

a) expenses b) storage space c) bills

 

3. The employees in wholesaler’s office ____________ all the paperwork. a) paperwork b) postage c) advances

4. The customer has paid the _________ and wants to have a _______ for it. a) consumer/ check b) bill/ receipt c) price/ goods

 

5. A retail dealer asks whether he may count on timely ________ of his __________. a) supplies/ saving b) expenses/ bills               c) delivery/goods

 

6. A _________ should often visit his __________.                           a) wholesaler/consumers b) supply/customer                               c) sales representative/clientele

 

7. He brings new__________ for the company.

a) sales b) orders c) bills

 

8. A wholesale dealer often has to _________to his _________.

a) in advance/ supplies b) in cash / expenses c) in receipts/ retailer

 

9. A wholesale dealer concedes his ______________ a 2 or 3 months ____________. a) traveling men/ bills b) employees / cash 

c) customer/credit

 

10. The ___________ in a __________should be prompt and friendly.

a) service/shop b) smiles/stores c) customers/post-office

 

11. A retail dealer asks his_________ , if they have enough _______ of sugar. A)employees/ supply   b) customers/shop c) postage

 

12. The prices in “Cash and Carry” shops are _______.

a) good b) reasonable c) high

 

13. Everybody should ___________ in “ Cash and Carry” shops.

a) pay in cash b) pay in advance c) pay after 3 months  

Lesson 7. Contract.

Glossary.

Additional clause - дополнительная статья

Clause -статья, пункт ( в договоре)

Commercial - коммерческий

Contract for supply - контракт на поставку

Draft contract - проект контракта

To get a contract - получить контракт

To infringe a contract - нарушить контракт

Item - единица наименования товара

Licence - лицензия

Long-term contract - долгосрочный контракт

To make a contract - заключить контракт

Main clause - основная статья

To meet deadline - уложиться в срок

Mutually beneficial - взаимовыгодный

To negotiate - обсуждать, вести переговоры

 Offer - предложение

 Packing - упаковка

To perform a contract - выполнить контракт

President of Board of Directors - председатель совета директоров

To prolong a contract - продлить контракт

Prolongation - продление

To protect jobs - сохранить рабочие места

Short-term contract - краткосрочный контракт

To sign a contract - подписать контракт

To supply somebody with something - снабжать кого-либо чем-либо

Telex - телекс

 To terminate a contract - расторгнуть контракт

Terms and conditions - условия

Trade show - торговая выставка

Warranty - гарантия

To be worth - стоить

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