From a Family Business to a Public Company.

 

There is a family of four: farther (John), who is in travel business; mother (Mary), who worked in an accounting department of a large corporation before she got married; and their children - son (Fred), a student of the Law Department of the local University, and daughter (Julia), who is taking a secretarial course at the Adult Training Center.

John makes camp equipment - tents, chairs, tables and other things people on vacation may need. One day he has a brilliant idea: to make all camping furniture inflatable. When you are vacationing you can easily inflate (with a small pump) your tent, table, chairs, mattress, pillows and even a small watch dog.

John tells this bright idea to his wife and children. And they like it very much. They decide to organize a family business. Father is, of course, the head of this family business, mother wants to keep accounts, Fred is eager to give legal advice and Julia will do all paper work. Thus they form a family business whose name is Lighthome.

 

Problems.

1. Suppose you start a family business. What functions can be given to your relatives if it is a small factory making plastic frames for spectacles?

2. How will you share responsibilities if your business is a petrol (filling) station?

Your own business.

Suppose you want to make kitchenware.

Will you specialize in one kind of product (metal kitchenware, plastic kitchenware, glass kitchenware) or will you make all sorts of kitchenware?

Where will you buy the equipment to make goods?

How many people are you going to employ?

How are you going to select your employees?

Will you sell your products yourself or with the help of somebody else?

When do you expect to get profit?

Lesson 4. From a Family Business to a Public Company.

Study the glossary.

Advertising campaign - рекламная кампания

Allotment - распределение ценных бумаг в полном или частичном объёме заявок

Annual meeting - ежегодное собрание

To beat competitors - одержать победу в конкурентной борьбе

To be in demand - пользоваться спросом

To be in the same line of business - заниматься тем же бизнесом

To be famous for -быть знаменитым чем-либо

To compete - конкурировать

Competition- конкуренция, соревнование

Competitor - конкурент

Dividend - дивиденд

High-quality - высококачественный

Image - образ, облик

Initial capital - начальный капитал

To issue shares - выпускать акции

Machinery - оборудование. техника

Merchandise - товары

Producer - производитель

The product sells well - товар пользуется спросом

Productivity - производительность

Share - доля, акция

Shareholder - акционер

Similar - подобный

Stock Exchange - фондовая биржа

Top-quality - высококачественный

Notes.

a	b	c	d	e
action	process	result	doer	characteristics
To produce	production	product	producer	productivity

a) Massey-Fergusson produces agricultural machinery.

b) Production of fridges has decreased in the last few months.

c) This product is in great demand.

d) GM is one of the major American car producers.

e) To beat the competitors all companies should increase their productivity.

 

2. to produce = to manufacture = to put out

Agfa-Gevaert produces (manufactures, put out) top-quality films.

 

3. merchandise = goods = wares

The milkman traveled round the city selling his wares (goods, merchandise).

 

Read the description of the companies and answer the questions given below.

Ford produces cars.

IBM produces computers.

Warner Brothers produces movies.

Hewlett Packard produces electronic office equipment.

General Motors produces autos.

XX Century Fox produces motion pictures.

 

1. Which companies are in the same line of business?

2. Do you know other companies putting similar products on the market?

 

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