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Statements, data processing, and marketing surveys.



4. He knows English and German well.

5. Vadim Kufenko is specializing in marketing.

 

Внесите свои ответы в таблицу:

         

II. Заполните анкету:
APPLICATION FORM

Personal Information
First name: _____________________ Middle name: ___________________
Family name: __________________________________________________
Date of birth: ___________________________________________________
Nationality: ______________________________________________________
Native language: _________________________________________________
Gender: ______ Marital status: _________ Children: ___________________

(Please indicate age)
Mailing address: _________________________________________________
Postal code: ____________ City: ______________ Country: _______________
Home telephone: _________________________________________________
(Please indicate area code in brackets)
Mobile: ________________________________________________________
(Please indicate area code in brackets)
E-mail: _________________________________________________________

III. Прочитайте деловое письмо и вставьте пропущенные словосочетания (a-j) в пропуски (1-10):

 

Luis Antonio de Oliveria

53, rua Maria Angelica

22461 Rio de Janeiro Brasil

 

Joy Gilbert

A V R C

P.O. Box 2435

London W1AA 7WW

 

Dear Ms. Gilbert,

I’m writing (1)_________ to your advertisement for a Marketing Manager in (2) _______ Sunday Times. I’m 39 years old, Brazilian, with (3) __________ from University of Sao Paolo, and an MBA from (4) ________________, Los Angeles.

I speak (5) ____________, and have (6) __________ of Spanish. I’m (7) _______________________, independent, and enjoy (8) ________________. I can provide (9) __________ if necessary. Please find enclosed my (10) ___________.

 

Yours sincerely,

Luis Antonio de Oliveira

 

a) hardworking

b) a challenge

c) fluent English and German

d) a medical degree

e) in response

f) a good knowledge

g) full reference

h) the University of California

i) resume

j) last week’s

 

Внесите ваши ответы в таблицу:

                   

 

 

IV. Расположите слова в предложениях (1-6) в правильном порядке и прочитайте текст телефонного разговора:

1. Well, Chen, goodbye, Mrs, then

________________________________________________________.

2. hope, We, you, your, enjoyed, stay

________________________________________________________.

3. glad, interesting, that, your, We’re, visit, was

________________________________________________________.

4. was, again, both, great, seeing, It, you

________________________________________________________.

5. see, hope, you, again, So, soon, we

________________________________________________________.

6. have, flight, Goodbye, and, a, home, good

________________________________________________________.

 

V. Подберите к названиям профессий (1-10) соответствующие им определения (a-j):

1. marketer

2. tax inspector

3. assistantmanager

4. merchant

5. teller

6. insurer

7. financier

8. analyst

9. banker

10. trader

a. someone whose job is to buy and sellgoods of a particular type in large quantities; a wholesaler

b. someone whose job involves encouraging people to buy a particular company’s product by deciding the price, type of customer, and advertising policy

c. someone who works for the government, deciding how much tax a person or company should pay

d. someone who helps another manager, does their work when they are not there etc

e. someone whose job is to receive and pay out money in a bank

f. someone who works in a bank in an important position

g. someone whose job is to provide insurance

h. someone who controls or lends large sums of money

i. someone who buys and sells goods or stocks

j. someone whose job is to carefully examine a situation, etc in order to provide other people with information about it

 

 

Внесите cвои ответы в таблицу:

                   

VI. Соедините части предложений (1-10) и (a-j) по смыслу:

1. We get the raw materials for our furniture

2. Our products are

3. Wewant consumers to associate our brand name

4. I think that TV is the most

5. If salaries rise then our direct costs

6. We check on customer service by sending

7. We use a professional advertising agency

8. Last year, our sales turnover

9. Our site has a search engine

10. Retailers buy from wholesalers and

 

a. for a small, exclusive niche.

b. powerful advertising medium.

c. then sell on to their customers.

d. with value for money.

e. mystery shoppers into our stores.

f. from south-east Asia.

g. will eat up all our profits.

h. so you can look for key words.

i. to run our marketing campaigns.

j. was 5% higher than our forecast.

Внесите cвои ответы в таблицу:

                   

VII. Вставьте в пропуски (1-10) предлоги (a-j):

My daily routine

I usually come (1) _____the office at 9 in the morning and often stay (2) _____ the office all day. I read e-mail messages and write replies, work (3) _____the computer, meet our customers and business partners. I am always very busy (4) _____6 o’clock. At 6 I finish my work and come home (5) _____ 7. As a rule my wife and I stay at home in the evenings and watch television or listen (6) _____ music but sometimes we go (7) _____. We drive to the sports centre and swim in the swimming pool.

At weekends we get (8) _____ late. (9) _____ breakfast we clean the house and then go shopping. In the evening we sometimes eat

(10) ______ or have barbecue in the garden.

a. out b. up c. to d. in e. till f. on g. at h. to i. After j. out

Внесите cвои ответы в таблицу:

                   

 

 

Вариант 4

I.Прочитайте резюме и oпределите, являются ли утверждения (1-5) a) истинными или b) ложными:

 

Resume

Georgia Holley

Rosewood Drive

Raleigh, NC 27614

gholley@email.com

Professional Profile

Innovative sales professional with a proven track‐ record of effective management

skills. Strong interpersonal skill.

Employment History

June 2008 – Current Preschool Prep Company Raleigh, NC

Market Research Consultant/ Copywriter

Market research specialist and contract copywriter for media company

specializing in preschool learning tools. Projects include website, newsletter and

advertising copywriting.

April 1999 - February 2003 DRM Davenport IA

Director of Marketing & Public Relations

Lead marketing strategist for international education firm.

Developed integrated approach to increase sales results, product awareness

and brand image. Created marketing strategic plan including staffing, training

and managing team of five marketers. Created integrated web-based marketing

strategy including online advertising and web development. Launched a national public relations campaign. Analyzed corporate sales reports and responded with tailored sales promotions. Managed a two million dollar budget.

June 1996 - April 1999DRM Davenport IA

Sales Manager / Representative

Held both agent and managerial roles in the sales department. Responsible for

student recruitment in addition to managing and staffing team. Managed and motivated team of 11representatives and two supervisors.

Education

2008 Oxford Seminars, Phoenix, Arizona

Teaching English as a Foreign Language Certification

2000 University of the Basque Country, San Sebastian, Spain

Certificate in Basque & Iberian Culture

1992-1996 University of Arizona, Tuscan, AZ

Bachelor of Arts - Journalism (Emphasis in Creative Writing; Minor in Spanish)

1. Georgia has great persuasive interpersonal skills.

2. Georgia created marketing strategic plan for a company.

3. She has no experience in working for a media company.

4. Georgia graduated from the University in San Sebastian.

5. As a sales manager Georgia was responsible for student recruitment.

Внесите свои ответы в таблицу:

         

II. Заполните анкету.

Personal Information

First name: _____________________ Middle name: _______________

Family name: _______________________________________________

Date of birth: _______________________________________________

Nationality: ________________________________________________

Native language: ____________________________________________

Gender: ____________________________________________________

Marital status: ______________________________________________

Children: __________________________________________________

(Please indicate age)

Mailing address: _____________________________________________

Postal code: City: Country_____________________________________

Home telephone: ____________________________________________

(Please indicate area code in brackets)

Mobile: ____________________________________________________

(Please indicate area code in brackets)

E-mail: ____________________________________________________

III. Прочитайте деловое письмо и вставьте пропущенные словосочетания (a-j) в пропуски (1-10):

 

 

Dear Mr. Thomas,

I would like 1)…missing my interview on Wednesday, June 10 at 8: 00 AM. A freeway accident stopped traffic completely for thirty minutes 2)…to the office, but that is no excuse. I should have left my home even earlier to ensure I would arrive 3)….

As a 4) …., I understand that Extreme Public Relations Company values professionalism, which includes timeliness. Whether in a staff meeting or a client consultation, I understand that you would expect your employees 5) ….

I am currently taking steps to ensure that I am not late for a meeting again. I plan 6) … even earlier than I already do to ensure I am on time regardless of delays. I will also always 7)… before planning my driving route.

I demonstrated a 8) … on Wednesday. However, I would like to request another opportunity to interview with you for the position of 9)… at Extreme Public Relations Company. I know that, despite my embarrassing error on Wednesday, I am an ideal candidate for the position, due to my extensive experience and my ability to achieve quantitative results for my clients.

I will call you later this week to see if we can schedule a time to meet again. Again, I am very sorry for my actions. I 10) … meeting you and demonstrating to you why I am a strong candidate for the position.

Best,

Danial Craft
555-555-5555
danial.craft@email.com

 

a) on my way

b) to be punctual

c) Communications Assistant

d) public relations firm

e) on time

f) to apologize for

g) lack of professionalism

h) to leave for meetings

i) check local traffic reports

j) look forward to

 

 

Внесите ваши ответы в таблицу:

                   

 

IV. Расположите слова в предложениях (1-6) в правильном порядке и прочитайте текст телефонного разговора:

1) department, Hello, you've the marketing reached.help I can How? ________________________________________________________
2) speak to please Yes canRoger Pitt, I? _________________________________________________________
3) calling please Who’s? _________________________________________________________
4) here Phillip Pen It’s ______________________________________________________
6) Certainly. hold Please on through and put I’ll you. ______________________________________________________
   
 
   
  V. Подберите к названиям профессий (1-10) соответствующие им определения (a-j):
   
   

1. art valuer

2. beauty consultant

3. land property valuer and auctioneer

4. event organizer

5. bookseller

6. financial advisor

7. market research interviewer

8. sales manager

9. image consultant

10. store demonstrator

 

a) a person whose job is to advise individuals and companies on all aspects of personal appearance and how to make an impact;

b) a person whose job is to give professional advice to individuals and businesses that buy, sell and rent land and property. They also organize and market auction sales.

c) a person whose job is to plan and run events such as trade shows. They also run exhibitions and conferences;

d) a person whose job is to buy books from publishers or wholesalers and sell them to customers. serving customers, dealing with money, giving advice, answering enquiries and ordering books for customers;

e) a person whose job is to help their clients choose the financial products and services that best meet their current and future needs. They could advise clients on the right investments, savings, pensions, mortgages or insurance products.

f) a person whose job is to collect information, using prepared questionnaires. They interview people in the street, in their homes, and over the phone.

g) a person whose job is to organize, coach and lead a team of sales representatives to work towards agreed sales targets. They could deal with recruiting and training sales staff, allocating areas to sales reps, developing sales strategies and setting sales targets, monitoring the team’s performance and motivating them to reach targets, providing feedback and coaching to team members, compiling and analyzing sales figures.

h) a person working in department stores, supermarkets and other retail businesses, introducing s to customers to help increase sales. They may demonstrate a wide range of different products including food and drink, toys, domestic appliances and gadgets, and cleaning, beauty and DIY items.

i) a person whose job is to help customers choose the right beauty products. They would also help customers make the most of their appearance.

j) A person who deals with working out how much pieces of individual artwork or collections are worth. They would advise people, and organizations, who want to sell, buy or insure artworks. These would include paintings, sculptures and jewelry. It would also include china, books and furniture.

 

Внесите свои ответы в таблицу

                   

 

 

VI. Соедините части предложений (1-10) и (a-j) по смыслу:

 

1. Ubix computers is a…

2. The company was…

3. Shareholders own…

4. Ubix is located in Denver, Colorado with manufacturing…

5. The total cash flow during 2000 was…

6. While other computer manufactures are losing market share, we are…

7. Future plans include…

8. CEO, Robin Lancaster, was optimistic in…

9. Ubix Computers market share in the US domestic market has grown…

10. Ubix offers consumers computers that are made…

 

a) from 2% to 5% during the past 18 months.

b) the development of a line of laptop computers to export to the Chinese Market.

c) publicly traded corporation.

d) more than 80% of the company.

e) launched in 1999 with an IPO raising $70 million.

f) increasing our market share at over 100% annually.

g) plants in Taiwan and Indonesia.

h) to meet their specific requirements, while pricing these computers at mass market prices.

i) $365 million.

j) his vision of the future.

 

 

Внесите свои ответы в таблицу

                   

 

 

VII. Вставьте в пропуски (1-10) предлоги (a-j):

 

A Day in the Life of a Corporate Finance Analyst.

by Nicolas Doumenc

 

I arrive … the office …anyone else. Everyone starts … 9 and 10 AM, but I like to get a head-start and work quietly for at least one hour before the open space gets full. I send an update about my project to my manager, because when you get up at 6: 30am it’s good to point out your dedication to others.

… answering my emails, I start crunching numbers for one of my projects. At 9am my manager arrives, and I’m a bit shocked by his outfit. I knew that Casual Friday was a big thing in the UK but I wasn’t prepared for this – when the guy that you usually see in a classic “suit and tie” shows … in sneakers, jeans and a white t-shirt it just rocks your world. At 10am I start preparing a presentation for next Monday.

When I’m almost done, my manager reviews it and makes me change everything … annotating with a red marker. The monthly meeting starts at 2 pm. It’s a one-hour update …this month’s performance and objectives … the next one.

At 3 pm we have got another meeting. At 4 pm I go back to my desk. I start reviewing a financial model I developed one month ago and I send over some guidelines.

I’m usually … at 5 PM. I leave with the manager and we chat … the elevator about our plans for the weekend.

a. at, b. in, c. for, d. by, e. about, f. before, g. between, h. after, i. off, j. up

 

Внесите свои ответы в таблицу

                   

 

 

Вариант 5

I. Прочитайте резюме:

LAURA J. THOMAS

657 Holly Tree Way

Rolesville, NC 27571

(919) 555-0023

ljthomas@provider.com

QUALIFICATIONS SUMMARY:

A highly organized, solutions-oriented manager experienced in all aspects of administration. Promote effective employee relations including optimized scheduling, orientation and policy implementation. Emphasize teamwork in developing innovative support strategies for quality client relationships. Implement high attention to detail in written documentation.

EXPERIENCE:

Operations Administrator - DURABLE ATLANTIC GROUP - Raleigh, NC

8/06 - present

Provide administrative support to President, VP’s and engineers including proposal preparation and final distribution to prospective and current clients.

Orient new employees with telephone set-up, computer equipment and office

organization. Update employee directory and route important information to

appropriate staff. Utilize Microsoft Office skills to provide word processing services to 30 employees. Track and maintain office needs including ordering supplies and handling copier and fax machine related issues. Increased efficiency by implementing a postage meter to save company money and travel time. Developed and initiated a recycling program for the workplace.

Branch Office Administrator - HENDERSON MILLER INVESTMENTS - Rolesville, NC

2/03 – 8/06

Managed all administrative responsibilities for branch location of Henderson Miller including completing and submitting branch reports. Client support included using Goldmine contact management software to track business contacts and manage the financial advisors’ schedule. Provided our clients with the utmost service to make each one of them feel valued.

Administrative Assistant - AMERICAN BANK OF N.C., N.A. - Raleigh, NC 8/97 - 7/00

Provided administrative support for three banking officers. Duties included typing correspondence for all triangle branches, updating them on new rules and regulations and operational issues. Mailed out-going materials to branches daily. Utilized organizational skills to coordinate and schedule roving staff on a daily basis to cover people out on vacation at various branches. Kept track of the roving employee time sheets and vacation. Answered and directed six incoming phone lines. Assisted department in handling all customer complaints and other banking related issues that couldn’t be handled in the branches. Coordinated and planned ongoing training classes for the regional branches quarterly. Worked with local authorities on a daily basis investigating fraudulent activities dealing with banking customers such as bad checks, robberies, counterfeit situations, etc. Kept track of all cases on a daily basis until they were closed. Ordered supplies and kept stock room and copy room neat and organized.

EDUCATION:

Bachelor of Arts - Business Administration

East Carolina University - Greenville, NC

COMPUTER SKILLS:

Experienced in Windows, MS Office Suite, Goldmine Contact Management Software and mid-level equipment set-up and trouble-shooting.

Oпределите, являются ли утверждения (1-5) a) истинными или b) ложными:

1. She provided support for several banking offices.

2. Laura has great organizational skills.

3. Her job did not involve handling customer complaints.

4. She has a diploma in business administration.

5. Laura planned training classes.

Внесите свои ответы в таблицу:

         

I. Заполните анкету:

Personal Information

First name: _____________________ Middle name: _______________

Family name: _______________________________________________

Date of birth: _______________________________________________

Nationality: ________________________________________________

Native language: ____________________________________________

Gender: ____________________________________________________

Marital status: ______________________________________________

Children: __________________________________________________

(Please indicate age)

Mailing address: _____________________________________________

 

Postal code: City: Country_____________________________________

Home telephone: ____________________________________________

(Please indicate area code in brackets)

Mobile: ____________________________________________________

(Please indicate area code in brackets)

E-mail: ____________________________________________________

III.Прочитайте деловое письмо и вставьте пропущенные словосочетания (a-j) в пропуски (1-10):

  a) responsible for; b) Human Resources; c) communications strategies; d) apply for; e) have held positions; f) writing and editing skills; g) resume; h) Corporate Communications Department; i) participated in; j) clients

 

Dear Mr. Field,

I would like to formally 1) … the Assistant Communications Manager position in the 2) …. As you are aware, I have extensive experience with the company starting when I 3) … the summer editorial intern program while I was in college.

Since then I 4) … in the both the 5) … and Marketing departments. During my tenure I have developed exceptional 6) …, and have designed and implemented 7) … on a departmental level.

I have a demonstrated ability to work collegially with leaders across business units and lines of business. In addition, I have been 8)… benefits communications, employee relations, as well as liaisoning with the company's … and vendors.

These are just a few examples of my accomplishments. I hope that you will find that this brief view, in combination with the attached 10) …, describe a dedicated employee of ABCD with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.

Best Regards,

James Morris

 

 

Занесите ответы в таблицу:

                   
                   

 

III. Расположите слова в предложениях в правильном порядке и прочитайте текст телефонного разговора:

Jane: department Marketing Hello, this is the. ______________________________________________________________
Richard: Alisa Robinson please. ______________________________________________________________
Jane: number must I’m, you have the sorry wrong. name here There’s no-one that of. ______________________________________________________________
Richard: Oh. check Can number got I the I’ve …. is that not 3375640? _______________________________________________________________
Jane: No, it’s 2558390. _______________________________________________________________
Richard: That about Oh sorry. must I have wrong dialed the number. _______________________________________________________________
Jane: problem No! Bye! _______________________________________________________________  
   
   
   
   
   
   
   

V.Подберите к названиям профессий (1-10) соответствующие им определения (a-j):

1. estate agents

2. retail buyer

3. director

4. financial analyst

5. auditor

6. bookkeeper

7. public relations officer

8. assistant

9. call center operator

10. marketing executive

 

a. a person who has control or direction of an institution, business

b. a person who is subordinate to another in rank, function, etc.; one holding a secondary rank in an office or post

c. a person who is concerned with the maintenance and audit of business accounts and the preparation of consultant reports in tax and finance, reporting on asset utilization and audit results, recommending changes to a company’s operations or financial activities, reviewing data concerning a company’s assets, liabilities, stock, income and expenditures.

d. a person whose job is to promote your employer's products, services or ideas

e. a person who is responsible for selecting products to be sold in retail outlets. Most of them specialize in one product type, for example, clothes, or food and drink.

f. a person who is concerned with answering enquiries from customers by telephone and email.

g. a person who deals with marketing and selling property for clients and negotiating between buyers and sellers

h. a person whose job is to maintain financial records for business, institutions and organizations. He may also compile and present financial statements and reports as well as oversee payroll, invoicing, purchasing and other business-related activities

i. A person who deals with gathering, analyzing and interpreting financial information, drawing forecasts based on these analyses, making recommendations concerning investments Evaluating the economic performance of an organization and suggesting ways to improve

j. A person who is responsible for managing an organization’s image and reputation, planning PR campaigns and strategies monitoring the public and media's opinion of your client or employer, writing and editing leaflets, brochures, press releases, speeches, newsletters, websites and social media, arranging and representing the company at events like press launches news conferences, exhibitions, open days and sponsorship developing good working relationships with the media arranging for advertising or promotional films to be produced public speaking at presentations, conferences or radio and TV interviews

Занесите ответы в таблицу:

                   
                   

 

IV. Соедините части предложений (1-10) и (a-j) по смыслу:

1. Angel investors provide capital for…

2. Recently, with the huge growth in opportunities brought about by the internet, more and more small investors are…

3. Angel investors typically invest from…

4. Sometimes, 'angels' are so convinced by…

5. Without these risk-takers, innovative and revolutionary advances in technology may not…

6. The price is high, and start-ups often fail, …

7. In other words, an angel investing in fifteen companies needs just one success….

8. Of course, angels hope…

9. Angel investors fund at the initial entry level while…

10. These companies then need larger investments to quickly grow…

 

a. and capture market share.

b. a much better return.

c. an idea that they provide funds for a business that hasn't even been founded!

d. start-ups bringing their innovations to the marketplace.

e. venture capitalists usually wait until a young company has proven that their idea and has brought their product or technology to market.

f. providing 'angel' financing for these small, nimble companies.

g. but just one 'winner' can return twenty times the initial investment.

h. to make the investment strategy worthwhile.

i. from $5, 000 to $40, 000 in a start-up in its infancy.

j. come to pass.

 

Занесите ответы в таблицу

                   
                   

 

VII. Вставьте в пропуски (1-10) предлоги (a-j):

  a) In; b) of; c) among; d) throughout; e) across; f) with; g) at; h) despite; i) up; j)for

 


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