IV. Translate from English into Russian.

Means of communication, broadcasting, feature music, interviews, discussions, sport events, advertising, to drive a car, to wake up, to spend free time hearing programs on radio, the Golden Age of broadcasting, to gather around, the period, radio station, the widespread use of radio, portability, to provide entertainment.

V. Translate from Russian into English.

1. И только 10% радиопередач обеспечивают слушателей информацией.

2. Музыка является наиболее распространенным развлечением.

3. Некоторые радиостанции специализируются на одном из музыкальных направлений.

4. Если вы захотите, вы можете послушать рок, классическую музыку, поп-музыку, джаз, кантри на различных радиоволнах.

5. Информационными программами являются прогноз погоды, ток-шоу, спортивные комментарии.

6. Если вас интересуют дискуссии на такие темы как политика, экономика или социальная жизнь вам необходимо прослушать ток-шоу.

VI. Answer the following questions:

1. What is the most widespread and familiar use of radio?

2. What does radio broadcast?

3. What role does radio play?

4. When do people like to listen to the radio?

5. When was the Golden Age of Broadcasting?

6. How many radio stations are in the world?

7. Why is radio the most comfortable way of entertainment?

8. What kind of entertainment does radio provide?

9. What kind of information does radio provide?

10. Do you like to listen to the radio? Why?

VII. Imagine that you are a disc jockey in one of the most famous

Radio programs. You are to introduce and comment on the

Music.

VIII. Retell the text.

Magazine

Magazine is one of the major mass media. Magazine is a collection of articles and stories. Usually magazines also contain illustrations.

The earliest magazines developed from newspapers and booksellers catalogs. Such catalogs first appeared during the 1600's in France. In the 1700's pamphlets published at regular intervals appeared in England and America. They were literary publications. One of the first British magazines «The Gentleman's Magazine» was published from 1731 to 1914. The first American magazine was called the «American Magazine», or « A Monthly View ».

Magazines provide information on a wide range of topics such as business, culture, hobbies, medicine, religion, science, and sports. Some magazines entertain their readers with fiction, poetry, photography or articles about TV, or movie stars.

Magazines are designed to be kept for a longer time in comparison to newspapers and that is why they are printed on a better paper and have covers and binding. Magazines, unlike newspapers, do not focus on daily, rapidly changing events.

There are specialized magazines intended for special business, industrial and professional groups, and consumer magazines intended for general public. There are several kinds of consumer magazines.

Children's magazines contain stories, jokes, articles on subjects especially interesting for children and instructions for making games or useful items.

Hobby magazines are intended for collectors of coins, stamps, and other items; people interested in certain sports or games; photography enthusiasts.

Intellectual magazines provide analysis of current cultural and political events. Many of them publish fiction and poetry as well.

Men's magazines focus on such topics as adventure, entertainment, men's fashion and sports.

Women's magazines deal with child-raising, fashion trends, romance. They offer ideas on cooking and home decorating. Many of the monthlies with big circulations are women's magazines.

Vocabulary

magazine- журнал mass media-средства массовой информации

a collection- коллекция to contain- содержать

illustration -иллюстрация to develop- развивать

catalog- каталог to appear- появляться

pamphlet- памфлет to provide -обеспечивать

information -информация business- дело

a wide range of topics- широкий выбор тем culture- культура

hobby- хобби medicine -медицина

religion- религия science- наука

sport- спорт to entertain- развлекать

fiction- фантастика poetry -поэзия

photography -фотография movie stars -звезды кино

in comparison- в сравнение to focus- специализироваться

event- событие to be specialized - быть специализированным

coin- монета stamp- марка

enthusiast -энтузиаст adventure- приключение

current cultural and political events - текущие новости культуры и политики

entertainment -развлечения fashion- мода

child-raising- воспитание детей romance- романтика

circulation- тираж

Exercises

I. Read and translate the text.

II. Look through the vocabulary. Make up a situation or

Sentences using the words.

III. Learn the words and be ready to write a dictation.

IV. Translate from English into Russian.

Major, article, story, bookseller, to publish, at regular intervals, literary publications, to be designed, to be printed on a better paper, daily, rapidly changing events.

V. Translate from Russian into English

Cпециализированные журналы, рассчитанные на, детские журналы, шутки, иллюстрации для создания игр, журналы, посвященные хобби, обеспечивать, анализ, фантастика, также, предлагать идеи, украшение долга.

VI. Answer the following questions.

1. What is the major mass media?

2. When did the earliest magazines appear?

3. What were the names of the first British and American magazines?

4. What kind of information do the magazines provide?

5. What sort of entertainment do the magazines offer?

6. What can we find in specialized and consumer magazines?

7. What do children’s magazines contain?

8. Do you read hobby and intellectual magazines? Why?

9. What do you like most of all men’s or woman’s magazines? Why?

VII. Combine the sentences.

1. of, there, consumer, kinds, magazines, are, several.

2. entertain, some, their, magazines, readers, or, with, poetry, photography, articles, TV, or, stars, movie, about, fiction.

3. do, on, changing, daily, magazines, newspapers, focus, unlike, rapidly, events, not.

4. ideas, and, home, offer, cooking, they, on, decorating.

VIII. Retell the text.

Additional texts for reading, translating and rendering

TV IN BRITAIN

The first television in Britain appeared more than 50 years ago and nowadays is very popular. Every family has at least one TV set, the number of colour sets in use is very large, though they are not cheap.

The BBC was the first to provide a public television service in 1936. During the Second World War the transmissions were stopped, but were resumed in 1946. In 1952, the ceremony of Elizabeth's II coronation was transmitted all over the country.

The BBC provides two channels. Besides BBC-I and BBC-II there are two Independent Channels. The viewers now have four channels at their disposal, and are able to watch television for many hours a day. They can watch plays, live transmissions of important events, sports games and competi­tions, interviews with prominent people, musical performances and many other items. News is broadcast regularly by all the channels and watched by most people. Films are often televised, and many of them are made specially for television.

A lot of people prefer staying home and watching TV rather than going out to cinemas, and many cinemas have closed. Most of the programmes present serious and instructive matters, such as family and children problems, problems of social work and employment as well as religious programmes.

Part of the time on Independent television is devoted to advertising, but its amount is small and strictly limited by the special Act that allowed commercial television. One of the features of TV programmes is that they often show violence, murder, crimes and gunplay, which is frequently criticized by the viewers. On the whole television plays as important role in the life of the British people as newspapers.

Answer the following questions:

1. When did the first television in Britain appear?

2. How many families have a colour TV set?

3. What television company in Britain was the first to provide a public service?

4. When were the TV programmes resumed?

5. What TV programmes can the British people see?

6. Why do many people prefer staying home to going out?

7. What role does TV advertising play?

8. What do many viewers criticize?

THE BRITISH PRESS

The British are great newspaper readers. They look through newspapers at breakfast, read papers on their way to work, on the bus, on the train and when they come home in the evening.

The British press consists of several kinds of newspapers. There are national and local, morning and evening newspapers; there are daily, weekly and special Sunday papers. There are national papers that are sold all over the country with a large circulation. They give general news and are published in London. There are two main types of national papers — the " popular" papers and the " quality" papers. The popular papers are smaller in size with lots of pictures and big headlines which are designed to catch the eye of the reader. They offer their readers different short stories, crime reports, cartoons and advertisements. They are easy to read and often contain little real information. Examples of this type of papers are " The Daily Mail, " " The Sun" and " The Daily Mirror."

" Quality" papers appeal to the more serious reader, who wants to read about politics and foreign affairs. These papers, such as " The Daily Telegraph, " " The Times" and " The Guardian" are bigger in size with longer articles and wider coverage of events. They have different pages for home news, foreign affairs, feature articles, fashion, business, sport and so on.

Средства массовой информации

The Sunday papers have a higher circulation than the dailies, they are larger than the daily papers and usually con­tain more articles dealing with general information.

Regional or local papers are published in towns and areas outside London, and mostly cover the local news.

There is no censorship of the press in Britain, though all papers are responsible for what they publish.

Answer the following questions:

1. Where do the British people read newspapers?

2. What kind of newspapers are (here in Britain?

3. Where are national papers published?

4. What are die types of national papers?

5. What are popular papers?

6. What kind of information do they publish?

7. What " quality" papers are published in Britain?

8. Who reads them?

9. In what way are Sunday papers different from the dailies?

10. Where are regional and local papers published?

GRAMMAR EXERCISES

Exercises to §1

1. Point out what part of the sentence the infinitive is and whether it has a noun or a verb function:

1 I have done all I could to help him.

2 He agreed to help us.

3 What makes you look like that?

4 To invite friends and to go with them for a walk was his favorite entertainment.

5 The next evening I went to see his house.

6 The old woman’s favorite occupation is to watch the children play.

7 I am too busy to go there more than once a week.

8 This is a good place to rest.

2. Fill the gaps with the particle to wherever necessary:

1 I want … sing the new song, but I cannot … do it, because I have no ear for music.

2 Can’t you … make your boy … prepare his lessons well?

3 She wanted me … go there immediately.

4 You may … do it when you like; only remember that this is … he done well.

5 We asked him … tell us the story in detail.

6 He watched the old man … walk slowly uphill.

7 I never meant … offend you.

8 Let her … play as long as she wants.

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