Архитектура Аудит Военная наука Иностранные языки Медицина Металлургия Метрология
Образование Политология Производство Психология Стандартизация Технологии
Who is in charge of public relations work in the company?
(to cope with the public relations work; to involve contacts with the public at large; to give information about the company and its products)
5. In what way were the spheres of responsibility concerning advertising rearranged in Harper & Grant Ltd?
(to appoint an advertising manager; to relieve somebody of the work; to be ultimately responsible to somebody for something; to be branch of some Department; to be interested in public relations; to be responsible to somebody for something)
How did the company invite and select applicants for the job of the advertising manager?
(to insert an advertisement in the “situations vасаnt” column; to give details of the appointment; to invite applications for the job; to go through the applications; to have the right qualifications for the post; to interview the selected applicants from the short list; the final interview)
Give the English equivalents for the following word combinations:
You are going to hear a talk between John Martin and the first applicant for the job. Before you listen to the conversation look at these statements. After you have listened to the tape determine whether these statements are true (T) or false (F). Explain why.
Listen to the following conversation between John and Sally. All the remarks are mixed up. Put them in the order they appear in the Unit. Supply the remarks with the name of their authors. Use the grid below.
Listen to the following extract from the recording which shows how the situation progressed. Try to complete the gaps, using no more than three words in each case.
Act as an interpreter.
Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below.
Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
a) the system of advertising used at Harper & Grant Ltd.;
b) John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;
c) the work of an advertising manager entails;
d) Mr. Windsmore’s views on advertising;
e) Joanna Harvey’s skills in advertising.
2. Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman?
3. Suppose you are Peter Whiles. What makes you think that your firm is looking up?
4. Render the situation as if you were Joanna Harvey.
5. Act out a conversation between
a) John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations
b) Peter Wiles and John Martin after the appointment of a new advertising manager.
Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.
to engage consultants
work study technique (review)
to improve efficiency and output
to be keen to do something
to suggest improvements and ways of stepping up
to formulate piece rates and incentive bonus schemes
O. & M. (Organisation and Method)
to run something from top to bottom
to do something with a view to doing something
to do something in conjunction with something
to do something under the scheme
to do sample study / survey*
a soluble problem
an incentive payments scheme
to do something as a spur to productivity
group bonus scheme
to agree to piece rates
to change with the times
to have a hand in something
critical path analysis
to cause delay and confusion
to be to hand
to bargain for something
Consider the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.
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