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Underline one sentence in each letter which seems most important to you.



9. Read the following dates:

• Example 15 October 1998 the fifteenth of October nineteen ninety eight
    1 November 1998
    17 October 1996
    1 May 1997
    1 January 1998

 

10. Complete the letters and write similar ones:

• According to our records payment.. has not yet been made. As an exception we specified... Our invoice has now been outstanding In the case of unsettled debts... take legal action. We would naturally prefer... In case you have lost... We look forward to...

• As you will remember from... difficulties with... This resulted in... outstanding accounts. We are extremely sony... affected... We are doing everything possible to.. Indeed we hope... in the very near future.

Unit forty seven

Mass media

Text

The British are a nation of newspaper readers. Many of them have a daily paper delivered to their home just in time for bieakfast.

British newspapers can be divided into two groups: quality and popular. Quality newspapers are more serious and cover home and foreign news thoughtfully while the popular newspapers like shocking, personal stories as well as some news. These two groups of newspapers can be distinguished easily because the quality papers are twice the size of the popular newspapers.

• Quality daily newspapers:

The Times

The Guardian

The Daily Telegraph

The Financial Times

The Independent

• Quality Sunday newspapers:

The Sunday Times

The Observer

The Sunday Telegraph

• Popular daily newspapers:

The News of the World

The People

The Mail on Sunday

The Sunday Mirror

The Sunday Express

British newspapers are often associated with Fleet Street, located in Westminster City of London. Fleet Street was the home of the nation's newspapers till the recent past. But not long ago practically all the newspapers moved their headquarters to Docklands, a newly developed business centre in the eastern part of London. Only two newspapers The Daily Express and The Daily Telegraph are still in Fleet Street. However, people still say 'Fleet Street' to mean 'the press'.

Watching television is one of the great British pastimes! Broad­casting in the United Kingdom is controlled by the British Broad­casting Corporation (ВВС) and the Independent Broadcasting Authority (IBA). The ВВС receives its income from the Government, but the private companies controlled by the IBA earn money from advertising. The ВВС has two TV channels. The IBA is responsible for looking after the regional independent TV companies who broad­cast their own programmes and those they have bought from other regions.

National radio is controlled by the ВВС, and listeners can choose between four stations. There are many local stations, some private and some run by theВВС. Their programmes consist mainly of music and local news.

Words and expressions

mass media   средства массовой ин­формации
paper = newspaper   газета
reader   читатель
daily    
quality [kwolItI] ежедневная газета
serious   серьезный
thought [Tþ t] мысль
thoughtful   внимательный
thoughtfully   внимательно
shock shocking   удар, потрясение скандальный
personal   личный
twice   дважды
they are twice the size   они вдвое больше по размеру
guardian ['g¸ dj@n] наставник
independent   независимый
observer   обозреватель
mirror   зеркало
headquarters [, hed'kwþ t@z] штаб-квартира
press   пресса
television   телевидение
to watch   наблюдать
to watch television   смотреть телевизор
pastime   времяпрепровождение
to broadcast (broadcast,   передавать по радио/по
broadcast)   телевидению
authority [þ 'Tor@tI] власти, администрация
income   ДОХОД
to look after   следить за, присматри­
    вать за
region   регион
regional   региональный
to choose (chose, chosen)   выбирать
to run   управлять, руководить
to run a station   направлять деятельность
    радиостанции
to run a shop   владеть магазином

 

Exercises

1. Read the following:

the British

many of them delivered to their home

the quality newspapers

the popular newspapers

the home of the nation's newspaper

moved their headquarters

in the eastern part

one of the great pastimes

the ВВС

the IBA

2. Insert articles:

... British are... nation of newspaper readers.

Many of them have... daily paper delivered to their home.

Fleet Street was... home of... nation's newspapers till... recent past.

Docklands is... newly developed business centre in... eastern part of London.

... Financial Times is widely read by businessmen.

Watching television is one of... great British pastimes. Broadcasting in... United Kingdom is controlled by...ВВС and... IBA.

... ВВС receives its income from... government.

... private companies controlled by... IBA earn money from ad­vertising.

3. Insert prepositions:

The IBA is responsible... looking... the regional independent TV companies.

They also broadcast programmes they have bought... other regions.

National radio is controlled... the ВВС.

Listeners can choose... four stations.

Some local stations are run... the ВВС.

Their programmes consist mainly... music and local news.

4. Sum up what the text said about:

• English newspapers

• theВВС

• the IBA

Сравнительные степени прилагательных Degrees of comparison of adjectives

Большинство прилагательных имеют сравнительную и превосходную степени сравнения. Как правило, однослож­ные прилагательные образуют сравнительную степень с помощью суффикса -ег, а превосходную — с помощью суффикса -est. Например:

warm — warm er — warmest

Многосложные прилагательные образуют сравнитель­ную степень с помощью слова more, а превосходную — с помощью слова most. Например:

serious — more serious — most serious

Некоторые прилагательные образуют степени сравне­ния не по правилам. Например:

good — better — best little — less — least

Bad — worse — worst much — more — most

4. Write as in the examples:

• Example short short — shorter — shortest
    long
    cheap
    strange
    near
    poor

 

• Example popular popular—more popular—most popular

 

practical beneficial
expensive sophisticated
curious    

 

• Example short reply a shorter reply the shorter reply shorter replies the shortest reply
    long story
    big city
    large university
    high chaige

 

• Example important event a more important event the more important event more important events the most important event
    curious custom
    sophisticated device
    expensive tour
    difficult language
    marketable goods
    mteiesting piogiamme

 

6. Find English equivalents in the text:

Английские газеты можно разделить на две группы.

Эти две группы можно легко отличить друг от друга

Английские газеты часто ассоциируют с Флит стрит

Радио Англии контролирует Би-Би-Си.

7. Translate as in the example:

• Example a paper delivered to their home газета, доставляемая на дом
   
    Fleet Street located in Westminstel City
    the private companies controlled by the 1BA
    the talks resumed after lunch
    the point mentioned in the letter
    the goods shipped
    the letters of credit opened with the bank
    all the problems settled
    the news broadcast over the radio
    the news televised

 

8. Complete as much as you remember:

• The British are a nation...

Many of them have... delivered.

British newspapers can be divided...

Quality newspapers.. while popular newspapers

These two groups... distmgished... British newspapers are often associated...

Fleet Stieet was the home...

But not long ago.. Docklands

Only... Fleet Street.

However... to mean 'the press'.

• Watching.. pastimes

Broadcasting... the ВВС and... the IBA

The ВВС receives... but... advertising.

The ВВС... channels.

• National radio is controlled... and... four...

There are many local... private... theВВС.

Their programmes consist...

9. Translate into Russian the sentence starting with:

'The IBA is rlesponsible....'.

Role play

Imagine you are speaking with an English businessman. Ask him a few questions about:

• English newspapers

• English radio

• English television programmes

Tell him what television programmes you like.

Unit forty eight

Financial news

Text

Here is an item on financial news published by The Financial Times which some participant read:

DOLLAR AND POUND RISE

The dollar and the pound resumed their advances of 1996 against the yen and the D-Mark yesterday.

The US currency was helped chiefly by the US stock and bond markets, which rebounded from Thursday's falls.

The dollar was also boosted by US construction spending for November, which rose where a fall had been forecast. The figures added to the evidence of recent weeks that the American economy has resumed stronger growth. " The US deceleration is probably coming to an end", said Mr. Peter von Maydell, senior currency economist at UBS in London.

The dollar gained 1, 5 pfennigs against the D-Mark and YO.5 against the yen to close in London at D.M. 1.557 and Y11.2. But the Tokyo market remained closed for the National Holiday.

Sterling rebounded 2.8 pfennigs against the D-Mark after losing 3 pfennigs on Thursday. With trading thin, dealers say that one sale of GBP 50m worth of D-Marks sent sterling about a pfennig higher.

The pound closed in London at DM2.635 to the German cur­rency and USD 1.692 to the dollar. It gained on strong consumer credit data and on rising oil prices

Sterling has been the strongest major currency over the Holiday period appreciating almost 2 per cent.

Words and expressions

item   короткая статья (в газете)
to publish   опубликовать
to read (read, read)   читать
to rise (rose, risen)   поднимать (ся)
advance   (фин ) повышение
yen (=y)   йена
chiefly ['¶Ö fl] главным образом
bond   облигация
stock and bond market   рынок ценных бумаг и облигации
to rebound   вернуться на прежние позиции
fall   падение
to boost   ускорить
to forecast (forecast,   предсказывать
forecast)    
figure ['fIg@] цифра
evidence   данные
deceleration   замедление
UBS = United Bank of Switzerland   Объединенный банк Швейцарии
to gain   повышаться
pfennig   пфениг
to close   курс валюты в конце рабочего дня биржи
trading     торги, операции с цен­ными бумагами и други­ми финансовыми инст­рументами
thin   вялый, неактивный
with trading thin   поскольку торги идут вяло
dealer   биржевой маклер
GBP = Great Britain Pound   английский фунт стер­лингов
worth   стоящий
spot     слот условия сделки, означающие расчет на второй рабочий день по­сле ее заключения
to appreciate [@'prISIeIt] повышаться (о курсе ва­люты)

 

Exercises

1. Match English and Russian equivalents:

against the yen повысить, вырасти
to come to an end против (по сравнению с)
to gain иеной
with trading thin поскольку операции с бума­гами идут неактивно
GBP 50m worth of D-Marks подойти к концу
    немецкие марки на сумму 50
to close at D. M. 1.557 млн. фунтов стерлингов
    Рынок закрылся на период
    праздничных дней.
The market closed for the Курс марки на момент за­
holiday крытия биржи составил 1.557
The dollar resumed its ad­ Курс доллара стал расти
vances благодаря...
The dollar was boosted by.. Курс доллара снова стал рас­
    ти.
The sterling rebounded. Курс фунта вырос.
It sent sterling higher. Активность рынка ценных
    бумаг и облигаций снова
    возросла.
The stock and bond markets Благодаря этому курс фунта
rebounded. вырос.
It rose where a fall had been Он возрос, хотя предсказали
forecast. его падение.
The figures added to the evi­ Положение экономики США
dence of recent weeks. снова стало улучшаться.
The American economy has lesumed stronger growth Эти цифры говорили о том же, что и данные последних недель.  

 

2. Find the sentences in the text with the following words:

• to rise to gain to resume its dvances to rebound from falls to be boosted • to send the pound higher fall to lose deceleration

 

3. Insert articles:

Here is... item on financial news published by.. Financial Times.

dollar and.. pound resumed their advances.

US currency was helped chiefly by... US stock and bond mar­kets

... dollar was also boosted by US construction spending for November

... dollar rose where... fall had been forecast

The figures also say that... American economy has resumed stronger growth.

4. Read as in the examples:

• Example November 18, 1996 the eighteenth of November nineteen ninety six
May 1, 1997 April 1, 1999
    December 25, 1998 July 4, 1996

 

• Example 2% two per cent

 

3% 7% 10% 75% 100%

 

• Example 1.692 one point six nine two

 

1.557 1.5
1.6870 2.8
1.6860 3.3
1.6798 9.5

 

• Example 0.5 о point five

 

0.8 0.4. 0.7

 

• Example one sale of 50 million English pounds sterling worth of Deutsch Marks

 

 

5. Insert prepositions:

The dollar gained 1.5 pfennigs... the D-Mark... and Y 0.5... the yen.

But the Tokyo market remained closed... the national holiday.

Sterling rebounded 2.8 pfennigs... the D-Mark after losing 3 pfennigs.. Thursday.

The pound closed. London... DM 2.635.. the German currency. It gained... strong consumer credit data.

6. Make sentences:

    the news    
• this is the item    
these are the facts published by
    the information the Financial Times
    the figures (FT)

 

• the pound     the USA
the yen is the currency unit of Germany
the dollar     Great Britain
the D-Mark     Japan
the franc     Italy
the lira     France

 

7. Give full words for the following:

UBS mth

GBP yr

FT prev. close

8. Underline the verbs and translate the sentences into Russian:

The dollar rose where a fall had been forecast.

The figures added to the evidence that the American economy has resumed stronger growth.

The US deceleration is coming to an end.

The dollar was boosted by US construction spending for November.

With trading thin it sent sterling about a pfennig high.

It gained on strong consumer credit data and rising oil prices.


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