Exercise 2. Answer the following questions. Exercise 3. Read the examples of letters and translate them into Russian. Study the notes given after. Example 1. An inquiry letter.

1. What is an essential part of business communication?

2. What should always be accompanied by a letter?

3. What is a universal business language?

4. What stages of transactions involving business contracts do you know?

5. How may business letters be divided?

6. What kind of letters is characteristic of those people working in business?

 

Exercise 3. Read the examples of letters and translate them into Russian. Study the notes given after.

Example 1. An inquiry letter.

HOWARD & PRATT

Ladies’ Clothing

306, 3d Avenue

Chicago, 111. 60602

JACKSON & MILES

118 Regent Street

London WIC 37D

UK

Gentlemen:                                                                                                          21 Okt,2000

 

We saw your women’s dresses and suits in your October catalogue. The lines you showed would be most suitable for our market.

Would you kindly send us your quotation for spring and summer clothing that you could supply to us by the end of January next.

We would require 2,000 dresses and suits in each of the sizes 10-14, and 500 in sizes 8-16. Please quote c.i.f. Chicago prices.

Payment is normally made by letter of credit.

Thank you for an early reply.

Very truly yours,

 

P.PRATT. Jr

Buyer

 

NOTES: In the first part of a letter there is a kind of introduction as a prospective customer approaches supplier for the first time, and it is from this part that we found out that the correspondents are engaged in textile industry.

The second part expresses request for detailed information about the goods in question, their prices and terms of possible transaction.

In this example we come across the abbreviation concerning the terms of delivery, that are commonly accepted in business world.

c.i.f. – cost, insurance, freight

If consignment is to be delivered according to c.& f, then the supplier pays for the whole delivery and the customer – for insurance.

 

Example 2. The answering letter

JACKSON & MILES

118 Regent Street

London WIC 37D

UK        

 

HOWARD & PRATT

Ladies’ Clothing

306, 3d Avenue

Chicago, 111. 60602

28 Oct, 2000

 

Dear Sirs,

We are pleased to make you an offer regarding our products in the size you require. Nearly all the models are obtainable and could be delivered to you in March. All other models can be supplied by the middle of January 2001, subject to our receiving your form order by 15th of November. Our c.i.f. prices are understood to be for sea/land transport to Chicago. If you would prefer the goods to be sent by air freight, this will be charged extra at cost.

Suits sizes 8-16 in white, yellow, red, green, navy, blue, black. Sizes 12, 14 also in pink.

Per 100 $2,650.00

Dresses sizes 8-16 in white, yellow, red, green, black.

Per 100 $1,845.00

You will be receiving price-list, cutting of our materials and a color chart. These were airmailed to you this morning.

Yours faithfully,

D.A.Leary

Export Department

 

NOTES: As you can see it is the second phase of business correspondence – the answering letter. It is very important, because it adjusts the relationships between two partners. It does not only characterize the company, but also advertises it. The purpose of the letter is to persuade the partner that you are the best in business.

This letter contains the quotation in reply to an inquiry. In lots of similar letters the quotations are simply prices and another information asked for. But this sample is quite the opposite: it shows the customer that he met the sales-caring businessman, who uses every opportunity to stimulate his correspondents interest in his goods by including the sales message. And between the lines we can read the assurance that the customer will receive personal attention. In order to draw the attention of the customer to the products in question the supplier offers “cuttings” of our materials and a color chart. On the whole a firm offer is subject to certain conditions, a deadline for the receipt of orders, or a special price for certain quantities.

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